Chinese New Year, Trafalgar Square

2 x iCONIC 40C

Chinese New Year

Outside Broadcast Unit

Chinese New Year

iCONIC 40C

Chinese New Year

iCONIC 12s, Shaftesbury Avenue

Enhanced screen solution for largest Chinese New Year celebrations outside of Asia

New iCONIC 40 screens part of full event broadcast service for London festivities

6 March 2018

Gemma Edmondson

Marketing Officer

Crowds of around 700,000 people attended official Chinese New Year celebrations in London and ADI were on-hand to supply a full event broadcast service, including their new iCONIC 40 mobile LED screens.

Celebrations kicked-off from Charing Cross with a colourful parade of floats, dragons and lion dancers making their way through the streets of Chinatown to Shaftesbury Avenue, where two iCONIC 12s displayed adverts for event sponsors.

From noon a full schedule of live entertainment began in Trafalgar Square, with every second relayed live to the iCONIC 40 screens. The new screens provided significantly larger, higher resolution displays than those supplied in previous years, catering perfectly to the huge crowds in attendance.

Events were captured by an ADI camera team with operators positioned on the stage, in the pit and Front of House, with ADI also delivering outside broadcast facilities and supporting staff. Event coverage was not only viewed by the audience in Trafalgar Square, live feeds were also distributed to London Live TV.

Client Comment
ADI help us to entertain around 700,00 people that attend the Chinese New Year celebrations and are a trusted supplier. For this year’s event they delivered an enhanced solution with larger, higher resolution screens as part of a full event broadcast service.” 

London Chinatown Chinese Association, Organiser of the official Chinese New year Celebrations in London

Article author

Gemma Edmondson

Marketing Officer

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