intu Lakeside Epoch screens

Lost in Space launch

ADI and intu Epoch screens nominated for Install Award

Install Award 2018 Finalists - Retail/DOOH Project of the Year

2 May 2018

Gemma Edmondson

Marketing Officer

ADI are finalists in the Install Awards 2018 in the category of Retail/DOOH Project of the Year thanks to the innovative Epoch screens created for intu Lakeside.

A triple LED screen solution provided a challenging and complex installation in a premium retail venue, with ADI delivering the first revolving screens in a UK shopping centre.

Innovative Installation
In summer 2017 ADI installed Epoch screens at intu Lakeside – followed by intu Metrocentre, intu Merry Hill and intu Braehead – in order to engage customers further and enhance intu’s advertising offer, thanks to the screens unique ability to revolve between landscape and portrait formats.

At intu Lakeside the desired location of the dual-sided Epoch 230s and the requirement for them to revolve and rotate in complete synchronicity added complexity for the installation team, along with working at height (30 metres above ground level) and within a compact space with restricted access routes.

ADI commissioned a large piece of supporting steelwork with a specially engineered mast that extends and retracts in length as the screens revolve from portrait into landscape. This ensures that even as the Epoch screens turn, sight lines can be maintained across the food court, with all vendor store-fronts remaining visible at all times – a key client requirement.

2017 Winners
In 2017 ADI won the Intstall Award’s Retail/DOOH Project of the Year for The Beacons at Highcross Leicester; featuring seven interactive LED totems that have created a new digital landmark in the city.

For more information on ADI’s Epoch screens or custom solutions for retail and shopping centre environments please contact Drew Burrow on 07971 007 181  or email drew.burrow@adi.tv 

Article author

Gemma Edmondson

Marketing Officer

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