iCONIC H and iCONIC 100
11 May 2018
For the first time ever the electric street racing series arrived in the ancient city of Rome. The 2.84km Circuito cittadino dell’Eur weaved past historic landmarks including the Obelisco di Marconi and Colosseo Quadrato, with 16 of ADI’s LED screens featuring track side and within the Emotion Club.
The race started on Via Cristoforo Colombo and continued through 21 turns that make up the second-longest track of Formula E’s 4th season, ending in a win for Sam Bird and the DS Virgin Racing team.
Watch our screens in action below
The stands along the course filled with the famously enthusiastic Italian fans, who cheered on the world’s premier sustainable motorsport series and enjoyed watching the action live on ADI screens around the venue and during post-race celebrations.
During a week of event build, activation and derig ADI’s solution – which also incorporated fibre connectivity – was supported by a team of 30.