Wasps Install Huge New Superwide LED Screen

Wasps to enhance matchday with biggest screen in club rugby

23 July 2018

Dan Gray

Marketing Officer

  • Wasps install new 188sqm LED screen – one of the largest in UK sport
  • ADI’s 10mm pixel pitch technology makes it one of the highest resolution stadium screens in Europe
  • ADI will work with Wasps to develop engaging matchday content platform
  • Wasps embarking on significant investment in stadium technology focusing on new LED screens inside and outside the stadium, high density Wi-Fi, new ticketing system

 

Work is underway to install one of the largest LED screens in UK sport as Wasps embark on a significant investment in new technology  for their Ricoh Arena ahead of next season.

At 188 square metres the new screen, installed by ADI, has been designed to help Wasps totally transform the matchday experience. The screen will be larger than those at leading stadia such as Twickenham and Hampden Park and, with a 10mm pixel pitch, it will also be one of the highest resolution stadium screens anywhere in the country.

The new screen will greatly enhance the matchday experience at the Ricoh Arena. Its super-wide format offers huge flexibility to display lots of different content simultaneously. Crystal clear replays can be delivered alongside match information to help new fans understand the rules of the game, together with social media feeds and other interactive fan content.

In addition to the new screen, an LED scoreboard and clock will also be installed, together with new LED screens at the entrance and inside the main atrium.

Stuart Cain, Commercial Director for Wasps and the Ricoh Arena, said:

“We’ve responded to fans requesting better quality screens by installing one of the largest state-of-the-art pieces of technology in UK sport.

“This will massively improve people’s experience when watching Wasps.  We’ve also invested in the main atrium which will improve the experience for the 700,000 people visiting conferences and exhibitions at the Ricoh Arena every year.”

Geraint Williams, CEO of ADI, said:

“Wasps are really pushing the boundaries to create something special for their fans. We’re delighted to be a part of that.

“The new screen technology will certainly look impressive, but it is the content that will really bring it to life. Our production team will be working with the club and its fans over the coming weeks to develop that content and help deliver an experience like nothing else in rugby.”

The investment is part of a wider digital investment that includes high desnisty Wi-Fi, contactless payment app, new ticketing system and online store. Cain added:

“When you add up the new screens, app, high-density Wi-Fi, contactless technology, new ticketing and retail websites then it makes Wasps and the Ricoh Arena one of the most digitally connected venues in the UK if not Europe.  Staying ahead of the game is crucial for Wasps when trying to give fans the digital experience they demand both online, at the stadium and through their mobile.”

Planning and installation of the new screen is currently underway and subject to any issues with fabrication of the framework, the plan is to have the screens operational for the start of the season, but it may be the Leicester Tigers fixture on September 16 when everything is fully operational.

Tickets for this and the first big clash of the season against Exeter Chiefs on September 8 are available online at wasps.co.uk as are season tickets for the coming campaign.

Read the full story over at www.wasps.co.uk

Learn more about ADI’s stadium technology solutions at www.adi.tv/sport 

Article author

Dan Gray

Marketing Officer

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