Join us at Leaders for a Virtual Advertising Case Study

Join us to debate the use of Virtual Advertising in sport

4 October 2018

Dan Gray

Marketing Officer

Join us to debate the state of Virtual Advertising in sport as we take to the Tech and Innovation stage at Leaders on 10th October.

How big is the opportunity? What are the Challenges? Who’s using the tech?

From the 8-11 October 2018 Leaders Week will gather the who’s who of global sport, technology and entertainment for an unrivaled series of knowledge-sharing, experiential, networking and social events taking place all week across the city of London. As part of the week’s Sport Business Summit, we’ll be taking to the stage, together with Lagardère Sports, Supponor, and Borussia Dortmund for a discussion titled ‘Making Virtual Advertising a Reality in Sport’.

Date: Wednesday 10 October
Time: 15:10-15:50
Stamford Bridge, Fulham Rd, Fulham, London SW6 1HS

Session Summary

Virtual replacement perimeter LED technology has come of age in 2018 – transforming the way clubs, brands and federations activate their global media rights. Hear valuable insight from the team behind the tech, together with Borussia Dortmund, as they share their experience of deploying this game-changing technology.


  • Charlie Marshall, COO, Supponor
  • Geraint Williams, CEO,
  • Carl Woodman, Managing Director UK, Lagardere Sports
  • Benedikt Scholz, Head of International & New Business, Borussia Dortmund

Watch: Virtual Advertising in Action for Borussia Dortmund

Learn more

Join us! Get in touch with to learn more and arrange to meet up.



Article author

Dan Gray

Marketing Officer

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