17 October 2018
Bigger = better! Not always true, of course, but the recent installation of Wasps’ new 188sqm superwide LED screen certainly makes a compelling case in favour of that statement.
The screen, featuring ADI’s high resolution stadium LED technology, went live for Wasps’ Gallagher Premiership match against Gloucester in October.
Not only was this the biggest screen we’ve installed in a stadium, it is also our first in English Rugby Union. What made this project particularly exciting though is the fact we’re also delivering the matchday content – live from our remote production studios in Lancashire.
Of course, remote production is not new to us – we currently deliver around 500 live productions for Premier League and EFL clubs every season. But rugby union is a new sport for us to get to grips with. Luckily we have a hugely talented team of producers, directors and editors who all eat, sleep and breathe sport – in all it’s forms – so the challenge was a welcome one.
Because the screen is a superwide format, it means we can do all kinds of creative things with the content to engage and inform fans on a matchday. We can split the display into zones, delivering live clock and score, alongside club partner branding – all without detracting from the main video window relaying the match action.
We can also takeover the entire screen, delivering superwide content which, on a display that size, looks incredible.
One particular feature that seemed to go down well with fans during our first live game was the integration of our SociaLive platform, which allows fans to be a bigger part of the screen experience. We can aggregate the best tweets, post, photos that fans have shared on social media and integrate them seamlessly with the big screen production. The tweet below is a pretty good example.
@WaspsRugby impressive new big screen at Wasps today, although result wasn’t what we wanted and it was freezing still had a brilliant time – great to meet @jimmygopps in the fan village before the match good luck for @jimmygkicking 🐝👍 pic.twitter.com/LFocwQWscq
— Louise Sheepy (@sheepylou) October 6, 2018
We love seeing feedback from fans like this! And the beauty of this kind of content is that it takes little effort from the club – it’s all fan generated and it’s the kind of stuff supporter’s love to see. Win win.
We’re looking forward to developing new ideas with the team at Wasps to enhance the content experience over the coming season…