Samsung Galaxy S10 launch


ADI’s iCONIC H helps bring the Samsung Galaxy S10 Experience to Ireland

A unique unit delivering a‘pop-up’ brand experience across Dublin, Galway and Cork

29 April 2019

Gemma Edmondson

Marketing Officer

The iCONIC H helped Verve, The Live Agency, deliver an immersive ‘pop-up’ experience for the launch of the Samsung Galaxy S10. Appearing in Dublin, Galway and Cork, the unique mobile unit hosted 3 levels of exclusive Samsung experiences for the public to enjoy.

Premium ‘pop-up’ for product launches 

Combining three floors, premium finishes and over 25sqm of screens, the iCONIC H provided Verve with an innovative solution for the Samsung Galaxy S10 tour across three major Irish cities.

The versatile mobile unit allowed the Samsung brand to deliver a number of activations, including an S10 Selfie station complete with wind machines and glam squad, the AKG Sound Lounge for an immersive music experience and a Samsung Nail Bar where guests could capture Instagram-worthy selfies using the new phone’s advanced camera technology.

The open-air top floor of the iCONIC H offered visitors panoramic views across some of Ireland’s most scenic cities.

Dynamic Digital Platform

With three large exterior LED screens and ten plasma displays on the interior, the iCONIC H helped amplify the Samsung Galaxy S10 brand in each location, while enticing the public to visit. Importantly, the screens also allowed Samsung to showcase the incredible features of the new phone via promotional video, while also displaying selfies and user generated content from the activities taking place.


A member of the Verve team commented,

In order to meet our brief we required a multi-level unit that could be easily and rapidly deployed across the three cities, and the iCONIC H fit the bill perfectly. Its sleek and modern aesthetic was in keeping with the Samsung brand, while the range of LED and plasma screens on-board was of huge value, helping us gain stand-out and communicate the incredible new product range in the most dynamic way.



An Innovative Addition to the iCONIC Range

The iCONIC H is one of the most innovative models in ADI’s market-leading range of mobile LED screens, and it’s been used by some of the world’s biggest brands and live events, including NFL Game Pass, Jaguar Land Rover, Formula E and Silverstone.

The iCONIC H is unlike anything else in the promotional unit market, providing a cost-effective yet dynamic solution for VIP and hospitality use, rapid retail, experiential, promotional tours and exhibitions. It features the following:

  • 700sq ft. of flexible floorspace across 3 floors
  • 3 large outdoor LED screens and 10 plasma screens
  • 1 hour build time
  • Premium finishes and contemporary styling
  • On-board AV, Wifi and Air con

To find out more please visit

Article author

Gemma Edmondson

Marketing Officer

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