The concept of a modern, vibrant and dynamic town centre has evolved. The big-draw retailers and anchor tenants aren’t always prevalent or relevant to today’s high street, and younger generations of tech-savvy consumers interact with their surroundings in a different way to older demographics.

Today’s burgeoning cityscapes are those that have innovated in their design and created a unique sense of place and personality that embraces public art, digital technologies and distinct architecture.

The traditional and the modern can sometimes be uncomfortable bedfellows, but they needn’t be mutually exclusive. By taking advantage of the latest innovations and focusing on sympathetic and considerate design, and a focused content schedule, large scale digital installations can help bring together local communities, support businesses, and create an effective urban centre where people want to live, work and spend their leisure time together.

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