Over 400sqm of Modular LED
17 February 2020
ADI have got off to a flying start in 2020! Our spectacular LED screens have taken centre stage at international events as far afield as Chile and Germany, and not forgetting memorable occasions here in the UK.
FIA Formula E Santiago E-Prix
Chile was the first stop for the Formula E World Championship in 2020, with over 400sqm of modular LED and fibre connectivity to 19 screens across the circuit. The giant LED podium backdrop – which features at many E-Prix’s – had a re-vamp for Santiago with a full solution re-design and 4K transformation from the ADI team, entailing new structure, scaling, processing and playback – in addition to specially-created content from our Production studio. Next stop Marrakech!
London Fashion Week
Visitors to Covent Garden are being treated to their very own FROW experience, with London Fashion Week shows live-streamed to one of our dual-sided iCONIC 15s. Working for our friends at C Screens, this LFW activation is also promoting Olivia Burton Watches, with the iCONIC 15 carrying their beautiful branding on the speaker pods.
FIS Ski Sprint World Cup
The best cross-country skiers in the world came to the city of Dresden to race along the banks of the Elbe over the three day tournament.The open-air staging incorporated large iCONIC 100 and iCONIC 40C mobile LED screens near the 800-metre track to keep the 5,000 spectators engaged throughout the competition.
Chinese New Year in London
Crowds in Trafalgar Square welcomed in the Lunar New Year with a day of celebrations and live entertainment, supported by ADI’s production service incorporating matching iCONIC 40C screens, 3 camera OB team and PPU – with smaller iCONIC 12 screens also supplied along Shaftesbury Avenue.
British Basketball League Cup
Worcester Wolves beat rivals Bristol Flyers to the BBL Cup at Birmingham Arena in front of 9,300 basketball fans and live on BBC Sport. An iCONIC 60 and camera-facing digiBOARD ensured the event could activate sponsors and deliver the sports presentation with impact.