New iCONIC 60C launches at Suzuki Presents @TheDriveIn

Europe's largest containerised LED screen makes its debut during outdoor cinema experience

7 July 2020

Gemma Edmondson

Marketing Officer

We’ve launched our new iCONIC 60C mobile LED screen during Suzuki Presents @TheDriveIn, a nationwide outdoor cinema experience that began on 6th July in Blackheath, South London.

The iCONIC 60C is the central element to this series of events, offering a 63sqm HD screen to deliver a range of classic movies and blockbusters to the drive-in audience, preceded by a host of comedy, bingo and silent disco entertainment.

The new iCONIC 60C showing Grease

Dynamic Drive-In Screen Solution

The new iCONIC 60C is the largest containerised LED screen in Europe and the latest addition to the famous iCONIC fleet, the world’s widest range of mobile LED screens. The new model delivers a 10.5m x 6m outdoor display on a sleek container-style unit, maximising visibility for drive-in audiences and providing a secure solution well-suited to longer-term rental.

Like the rest of the ADI fleet the iCONIC 60C offers the same speedy set-up and de-rig times of under an hour. This model also provides huge value to the live music and festival market with the ability to tow two iCONIC 60C screens together, providing ease of delivery at busy event sites.

Sleek and secure screen solution

Thomas Taylor, ADI Business Development Manager commented,

Our continued investment and innovation in event LED is bringing greater choice and quality to organisers across the UK and Europe. The iCONIC 60C is particularly well-suited to the drive-in events that are so popular at the moment since it delivers a huge HD LED screen with secure container unit, and comparatively compact footprint. It’s great to see the new screens in action and entertaining audiences around the UK, starting with Suzuki Presents @TheDriveIn

 

Article author

Gemma Edmondson

Marketing Officer

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