17 May 2021
Featuring over 1,100m² of LED technology installed within the stadium bowl and on the outside of the stadium, the project is set to transform the stadium experience for fans, as well as offer a hugely enhanced activation platform for the club’s national and local commercial partners.
With ADI’s proprietary LED technology installed in over 30 installations throughout the stadium, Turf Moor will become one of the most digitally advanced stadiums in European football. In addition to two showpiece curved, superwide big screens in the stadium, ADI will also install a new digiBOARD digital perimeter system, multiple levels of digital ribbon and additional digital signage throughout the stadium bowl.
Externally, the stadium will feature 13 further screens to welcome fans at the ticket office, club shop and around entrances, upgrading the look and feel of the stadium and aiding communications with supporters and the local community. Finally, internally ADI will install fine pitch LED walls within the Chairman’s Suite and Media Room.
The installation features full connectivity to ADI’s Live Venue network, allowing matchday content to be created and managed remotely from their European Production Hub in Preston without the requirement for the installation of production studio infrastructure at Turf Moor. The connectivity will carry a myriad of content, data and telemetry all designed to enhance the fan experience and bolster the commercial offering of the Club.
Importantly, all platforms will be fully integrated, allowing the club to share news, information, and updates immediately with supporters across all branding touchpoints. The new signage will also be used to communicate safety information and provide important travel updates and other practical advice for supporters.
With planning permission recently submitted, work will begin as soon as this is granted with the first phase set to be complete for the new season when it is hoped that Turf Moor will once again welcome capacity crowds though its newly digitally-signed turnstiles.
Alan Pace, Chairman of Burnley F.C. said,
These plans mark the next step in our long-term vision to improve Turf Moor and introduce world-class technology at Burnley Football Club.
The introduction of big new screens and integrated LED technology will help our supporters feel more connected to the match than ever before, whilst enhancing the image of Turf Moor on TV and projecting our club’s unique identity to the millions watching around the world.
Upgrading old traditional signage will not only help the club to unlock its commercial potential to national and international brands, but also provide local businesses with uplifted branding and a new opportunity to benefit from the Premier League’s global reach.
I am delighted we have been able to partner with a Lancashire business, ADI to make this possible. With 30 years of working in stadium engagement, the concepts, ideas and experience they have brought to this project has been second-to-none. It became clear very early in our relationship that they would be the company to drive this vision forward.
Geraint Williams, ADI CEO, commented:
It’s great to see the new owners at Burnley FC have such ambition to invest in the stadium. These are decisions taken with the long view in mind and will help to add huge value to the matchday experience for fans as well as the club partners not just this season but for years to come.
Consolidating all of these platforms with a single supplier delivers huge benefits to Burnley, both operationally and commercially. Whilst most clubs have very fragmented digital platforms with multiple operators and disparate control systems, Turf Moor will be somewhat unique in the ability to easily manage content across every screen within the stadium, enabling far more effective management of stadium-wide communication and promotion.