Charlton Athletic’s legendary stadium is set for a digital transformation this October, thanks to a landmark partnership with stadium technology specialists ADI.
The Valley will play host to nearly 600m2 of new digital screens and signage, enhancing the matchday experience for fans whilst completely revolutionising the commercial inventory for club partners.
SUPERWIDE LED:
A brand new superwide 32:9 LED screen
LED SIGNAGE:
A dramatic transformation of the stadium’s iconic Control Tower, which will be wrapped in nearly 40m² of LED signage
DIGITAL RIBBBON:
A 110m mid-tier digital ribbon
VOMITORIES:
The digitisation of eight vomitory signs
CROWD-FACING LED:
A 720mm high digiBOARD digital perimeter system that wraps around all four sides of the pitch, including ADI’s unique crowd-facing LED
By working with ADI, Charlton will benefit from a fully integrated solution, allowing content to be co-ordinated across every digital asset within the stadium, creating a powerful platform for communication and engagement.
The installation will take place over the coming weeks, with the whole platform set to be ready for the forthcoming home match vs Sheffield Wednesday on 18th October.
Beyond the manufacture and installation of hardware, ADI will create and manage content for all screens, with matchday programming to be delivered over the Live Venue remote broadcast fibre network. ADI have also provided expertise and advice on monetising the new digital assets, particularly through growing relationships with local businesses keen to support the on-pitch- success that the club are enjoying.
These upgrades reflect our commitment to driving elite standards at the club and enhancing the matchday experience for our supporters.
Claire Fitzgerald-Firth, Head of Engagement & Client Services at ADI, commented: “The new stadium upgrades should provide a massive uplift to the matchday experience at The Valley and will be one of the largest digital platforms in UK football. It’s been a pleasure to work with the club this year, and we’re excited to see the plans coming to fruition in the coming weeks. The new screen is nearly twice the size and width of the previous one, meaning it can add far more value than just showing the live match feed.
“Our Business Club approach is designed to help clubs like Charlton unlock the full commercial potential of their digital assets. It’s about creating a platform that delivers value for the club, its partners, and most importantly, its fans.
“We’re really excited to be on this journey with Charlton and helping to ensure the rejuvenation of the stadium reflects the continued success of the team on the pitch.”
Charlton’s Chief Financial and Operations Officer Ed Warrick said: “The installation of the big screen and digiboards marks the culmination of a summer of hard work to improve The Valley, despite a shortened off-season following our on-pitch success. These upgrades reflect our commitment to driving elite standards at the club and enhancing the matchday experience for our supporters.”
The new stadium upgrades should provide a massive uplift to the matchday experience at The Valley and will be one of the largest digital platforms in UK football.
