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World Ski Championships LED Screens

ADI boost spectator experience at 2023 World Ski Championships

ADI bring innovative hardware solutions to the slopes of Courchevel and Méribel for the 2023 FIS Alpine World Ski Championships

KEY PLATFORMS:

  • ADI deploy more than 650sqm of LED across two locations, including bespoke canvasses for the performance stage.

  • A dedicated crew of screen technicians are on site managing the hardware throughout the two-week event.

  • 10-day build process due to complex deployment in French Alps

Large Modular super-wide outdoor LED Screen for the Ski world championships

The live spectator experience has been an important part of the 2023 FIS Alpine World Ski Championships, as huge crowds flock to watch the world’s finest Skiers compete for champion status this week.

Hosted in the world-renowned French ski resorts of Courchevel and Méribel, live event specialists ADI have delivered a range of modular and mobile LED solutions that have brought the spectators closer to the action.

A dedicated crew of screen technicians have been on site since the 5th February to manage the hardware, which ranges from superwide LED and portrait displays to mobile iCONIC screens and digiBOARD systems.

Challenging Conditions

The ADI team began deploying the modular and mobile assets on 27th February, over 10 days before the Opening Ceremony began, due to the complex nature of the rig.

There are many difficulties when climbing to the top of the snow-covered mountains in 40ft arctic lorries, but ADI are adept at delivering bespoke digital solutions in challenging conditions, having worked in some of the world’s most remote locations with Extreme E.

From the Saudi Arabian deserts to the Alps, ADI have a 31-year history of taking kit to anywhere in the world and creating first-class live event experiences.

Transforming an Outdoor Space

The digital displays provided by ADI have transformed the empty outdoor space into a vibrant competition arena for athletes and spectators.

Superwide screens are in position at the bottom of the Courcheval and Méribel slopes to give the audience in the grandstands the perfect view of the live action. A live TV broadcast is being displayed on one canvas, with key competition statistics, standings and timings on the other, while a mobile i40 screen adds to the live event atmosphere.

At Méribel, a backdrop portrait screen has been integrated into the performance stage in the fan zone, along with two modular LED screens installed either side of the stage and a digiBOARD system running along the back. Throughout the tournament, the stage has become the go-to hub for celebration and entertainment, with medal ceremonies and live music performances taking place here.

The versatility of ADI’s technology has meant that the digital canvasses can be used for multiple purposes, switching from live broadcast, to client branding, to unique content in seconds.

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