UCI President, David Lappartient put it best when he commented that “bringing together 13 UCI World Championships, including those for our five Olympic disciplines, in a single event, is an achievement like no other.” For the first time ever all UCI World Championships – covering everything from BMX Freestyle to Para-Cycling Track – were combined into one mega event, uniting the cycling family in celebrating the Power of the Bike in Glasgow and across Scotland.

ADI can now reflect on an incredible 11 days of live sport and cultural entertainment programmes, where our skilled teams helped transform and activate 5 indoor and outdoor venues including Glasgow Green, George Square and the Emirates Arena.

ADI were commissioned by Glasgow Life to deliver exhilarating event presentation that included Opening, Closing and Medal Ceremonies, creative content, interactivity, music curation, venue AV design and custom LED screen concepts, to ensure incredible spectator experiences, iconic broadcast moments and an uplifting atmosphere for the athletes. Here are the impressive stats on our delivery:

  • Full Sports Presentation delivery across 5 venues
  • Bespoke video, lighting, audio and SFX design and management
  • Over 100 Medal Ceremonies produced by the Ceremonies Team
  • Creation of more than 450 hours of live content for site wide distribution 
  • More than 2000sqm of LED screens and digital signage deployed across event venues
  • Over 100 ADI staff working across 14 locations – Producers, Show Callers, Commentators, In Vision Presenters, Technical Project Managers, Floor Managers, Medal Ceremony Managers, Camera Operators, Audio Engineers, Lighting Operators, Video Editors, Graphics Operators and many more!
  • Curation of over 120 music play-lists
  • More than 150 interactive gaming and bespoke quiz sessions, plus fan giveaways

spectacular ceremonies

The UCI Cycling World Championships 2023 kicked off with a vibrant Opening Ceremony in George Square. Sport and Scottish culture were combined with UCI protocol and a people’s peloton, with a special headline performance by KT Tunstall as the official opener, complimented by an explosion of UCI coloured confetti and streamers from the main stage.

Hundreds of local artists, performers, musicians and volunteers were also part of the programme, with ADI managing and directing the production, as well as supplying the large modular LED screens and digital gantry that stayed in George Square for the duration of the Championships. LED screens and signage were brought to life through specially produced video edits and digital assets from our Editors. Spectators were engaged by emotive, energetic and atmospheric content to suit the event presentation and live sport scheduling over the 11 days.

Medal Ceremonies were another element within ADI’s remit, with over 100 of them produced by a dedicated Ceremonies Team. In addition to coordinating the medals themselves, ADI delivered custom play-lists, lighting, cameras, digital flag protocol and volunteer coordination for seamless ceremonies across 5 venues.

Exciting Enhancements for Sports Presentation

ADI wanted to both up-lift and bring continuity to the event presentation across all 13 UCI World Championships, which we were able to achieve through our role as a centralised event delivery partner, and our extensive experience of elite cycling events.

The ADI team designed new concepts for specific disciplines, doing things a little differently to previous UCI World Championships; for example, we brought George Square to life by getting spectators to request up-beat music tracks for the last lap of the Elite Road races, which hyped the crowds that lined the roads, as well as the athletes competing. 

We also introduced mass audience mobile gaming to bring an interactive element across all sites. Fast and fun cycling races and custom quizzes were hosted by our presentation teams and shown on the large venue LED screens ADI supplied, with countless giveaways for lucky winners.

Our sports presentation delivery across George Square, Knightswood BMX Centre, Glasgow Green, the Sir Chris Hoy Velodrome and Emirates Arena encompassed all elements of video, audio, lighting and cameras, alongside creative content and live programming. Engaging presenters and commentators were chosen by ADI to lead spectators through their live experience, and importantly our event presentation programmes seamlessly blended live sport, entertainment and cultural segments for the enjoyment of venue audiences – of which there were an estimated 1 million in attendance!

ADI were a vital part of our successful delivery of the 2023 UCI Cycling World Championships and helped us take the sport to new heights. This inaugural event allowed us to set a precedent for all future editions, and with ADI’s help we achieved high-energy, engaging venue experiences and incredible broadcast moments, enjoyed by record spectators and remote audiences worldwide

Our teams are incredibly proud of what we achieved at the UCI Cycling World Championships; we worked with multiple stakeholders to deliver a world-first event, taking into account the specifics and intricacies of each discipline yet bringing cohesive, high-quality event presentation and production values across the entire event. It was truly one of the most exciting and inspiring Championships we’ve ever been involved with, and we look forward to pushing forward the benchmark that has been set by this first edition in Glasgow and across Scotland

Photos courtesy of ADI and Harry Elliott Photography


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