ADI client Forest Green Rovers have been ranked as the most sustainable club in the English Football League, according to a new study collated by Sport Positive, which supports the sports industry towards increased action and ambition on climate change.
The article, published by The Stadium Business, described how Forest Green, who has been identified by FIFA as the greenest football club in the world, ranked first in both the League One and combined league with a perfect score.
Last month, the club’s chairman Dale Vince announced that work on the club’s brand-new all-wooden stadium had commenced, as they look to move away from their current home, The New Lawn.
It was here that ADI installed the world’s greenest digital platform in the world back in 2021, as part of the clubs Race to Zero pledge. To install the environmentally-friendly system, ADI collaborated with battery specialists Powervault,
Split into two phases, the first digital platform consisted of a 100m run of digiBOARD running along the camera-facing touchline, as well as a new digital scoreboard facing the main stand.
This has recently been joined by two new 50m camera-facing digiBOARDs behind both goals, providing the opportunity to maximise advertising revenue for the club on matchdays.
You can read about the project in full here.
Reacting to Sports Positive’s report, Vince commented: “It’s great to see the extent to which sustainability in football has become a thing, almost but not yet – an accepted part of the game. Ten years ago we were a lone voice with a radical idea, today it’s fast becoming normal, not just in English football but internationally too – and indeed the whole world of sport.
“Football clubs have the same responsibility as everyone else to take care of their impact on the world – but we also have a unique opportunity few others have – a platform from which to inform and influence billions of people. That’s happening now.”
