ADI has delivered not one but three Opening Ceremonies for UEFA tournaments so far this year, with more to come in the winter. From the UEFA Women’s Champions League Final back in May to the more recent UEFA Super Cup, ADI’s sports presentation and ceremonies specialists have conceptualised and produced bold banner shows with masses of live music, spectacular choreography and digital stadia takeovers across three European cities.
uefa women's champions league final 2025
In the run-up to the UEFA Women’s EURO 2025, the Portuguese city of Lisbon hosted the biggest club tournament in the female game. 38,356 ticketholders made their way to the Estádio José Alvalade to see Arsenal take on reigning champions Barcelona, and it was our team’s fourth year supporting an epic final.
For the last few years, ADI has worked with UEFA to evolve the Opening Ceremony, which showcases local talent and performers from the chosen host city. Large-scale pagentry, props, and stadium-wide hype content built ambience in the countdown to the final. An atmospheric anthem and club banner reveal also helped set the tone for an exciting game, with Arsenal FC becoming Champions of Europe 2024/25.
UEFA Conference League Final 2025
It was the ADI team’s debut producing the Opening Ceremony for the UEFA Conference League Final, with a fresh approach to the pre-match show that took place in Wroclaw, Poland. The bold tournament branding and prestige of the occasion were brought to life on the pitch through a vibrant banner show and live music performance. Integrating with local culture and talent, award-winning Polish Drum Manager Wiktoria Bialic led a Drum Corps of 22 local musicians.
Giant, geometric club banners featuring goal celebrations and iconic players from Chelsea and Real Betis were revealed on the pitch through a perfectly choreographed show. This was supported by a bespoke anthem composition and synchronised tournament content across the LED perimeter and stadium screens.
ADI also designed and delivered all elements of the medal ceremony and winner’s celebration, conceptualising and manufacturing a brand-new trophy plinth and presentation staging.
Take a look at our behind-the-scenes video to see how it all came together in Wroclaw.
🏆 They've won it all! 🏆
— UEFA (@UEFA) May 28, 2025
The Blues add the UEFA Conference League to their trophy cabinet with victory in Wrocław.
Congratulations, @ChelseaFC! #UECLfinal #UECL pic.twitter.com/xZZvVQd1k1
UEFA SUper Cup 2025
This year saw the 50th edition of the UEFA Super Cup, contested by the reigning champions of the top two European club competitions, the UEFA Champions League and UEFA Europa League.
Taking place at the Stadio Friuli in Udine, Italy, a dedicated ADI team were on the ground to support the tournament for the third year running. Coordinating volunteers, rehearsals, props and suppliers, our team closely integrated with UEFA to deliver a seamless pre-production phase into live delivery at the stadium.
The game itself was full of high-level football and intense emotions for fans, with Paris Saint-Germain snatching victory on penalties in a dramatic end to the match.
Photos and Footage courtesy of UEFA
