From world-title fights on Merseyside to mountain trails in the Swiss Alps, September was packed with unforgettable moments across sport, culture and heritage. Our teams were on the ground delivering creative, technical and presentation solutions that connected fans and elevated experiences on every stage. Here’s a look back at the highlights.
World Boxing Championships – Liverpool
Liverpool took centre stage this September as the M&S Bank Arena hosted the World Boxing Championships 2025. Across 10 days, more than 550 athletes from 65 nations went head-to-head in over 520 bouts, making it one of the UK’s most significant boxing tournaments to date.
With legends like Alexander Usyk, Tony Bellew and Derek Chisora in attendance, we delivered an experience worthy of the occasion. From green screen fighter walk-ons and bespoke content packages to dramatic lighting, SFX and live hosts.
Fan engagement was at the heart of our approach. Concourse screens let visitors pose with national flags, test their skills in virtual bouts and celebrate Liverpool’s boxing heritage, while in-arena gamification, live selfies and real-time scoring put the crowd at the centre of the action.
Behind the scenes, our teams ran a ringside control centre, LED backdrops, an iCONIC 15 screen athlete warm-up zone and fully integrated international broadcast, ensuring a seamless global showcase. The result? A landmark tournament that set a new benchmark for boxing presentation in the UK.
We could not have wished for a better place to host our inaugural World Boxing Championships and I would like to thank the Local Organising Committee and all of the event partners, GB Boxing, England Boxing, Liverpool City Council, UK Sport and the National Lottery for delivering a fantastic event.
All of the feedback I have heard from boxers, coaches and officials this week has been very positive and everyone has been very happy with the organisation, staging and delivery of the event. It has been a festival of world class boxing and has set a very high standard for all future World Boxing events and championships.
England v Andorra – Villa Park
As part of our ongoing partnership with the FA, we transformed Villa Park for England Men’s World Cup Qualifier against Andorra. The historic ground became a connected England home for the night, with a full Fanzone experience, interactive in-bowl presentation and synchronised LED takeovers across the stadium.
Fans enjoyed DJ sets, live crowd hosting and giveaways, while a show-stopping Ozzy Osbourne England VT and a choreographed lightshow raised the atmosphere to new heights ahead of kick-off. With seamless remote content delivery over our Live Venue network and bespoke production at every touchpoint, we created a true England takeover that highlighted both the power of Villa Park’s digital platform and the passion of the travelling Three Lions fans.
Goodwood Revival – 20th Anniversary
Goodwood Revival celebrated its 20th anniversary in style this September. For over a decade, we’ve supported the Revival with our iCONIC fleet, ensuring the event’s 146,000 attendees never miss a moment of trackside action.
From the circuit to the paddock and even the Revival’s drive-in cinema, our screen solutions helped transport fans back to the golden era of motorsport, all while delivering cutting-edge coverage of a truly unique weekend.
Women’s Rugby World Cup Fanzone – AlLiance Stadium & Battersea Power Station
Our teams delivered world-class sports presentation, technical production and broadcast integration across the Twickenham Stadium Fanzone and Battersea Power Station. An iCONIC 60 lit up Twickenham, while the iCONIC H anchored Battersea with live hosting, DJ sets and high-energy entertainment.
The celebrations peaked on Sunday as Battersea hosted the official Homecoming. With the iCONIC H fully rebranded and two iCONIC 25s added, we created a celebratory stage for 15,000+ fans to welcome the Red Roses as world champions.
From the Fanzone to the Homecoming, we were proud to help stage another landmark moment in women’s sport.
That's a Wrap
From global boxing spectacles and mountain biking in the Alps to heritage racing, rugby fandom and national football moments, September showcased the breadth of our live event expertise.
Our teams continue to combine creativity, technology and precision to elevate the fan experience. Whether it’s delivering international tournaments, transforming stadiums or bringing iconic cultural spaces to life. October promises even more unforgettable moments, and we’re ready to make amazing happen all over again.
