ADI delivered a visual spectacular for the Opening Ceremony of the UEFA Women’s Champions League Final, held at the Allianz Stadium in Turin (21st May 2022).
With a tournament revamp and the launch of a bold new brand message – “There is only one Crown” – ADI were commissioned by UEFA to provide the design and production of the Opening Ceremony for the UWCL Final; ADI’s first ceremony project for a globally broadcast tournament.
From the conceptual stage, the Sports Presentation team in ADI’s Live Division worked with UEFA to evolve creative ideas into a spectacular pre-match show. The show itself featured over 100 volunteers, 32 dancers, SFX design, custom music composition and carefully co-ordinated digital content for the in-bowl stadium screens and perimeter signage – created by ADI’s in-house Studios team.
While celebrating the finalists – Olympique Lyonnais Féminin FC and Barcelona Femení – the ceremony also embodied the dynamic movement, ambition and passion of the players, culminating in a larger-than-life crown on the centre circle to reflect the UWCL’s new brand messaging and the prestige of the event.
With the relaunch of the UEFA Women’s Champions League and an exciting new brand identity, we wanted to bring it to life on the pitch for stadium and TV audiences. Our concept strongly reflected the dynamism of the players, who are the queens of the game, but ultimately only one team can be crowned, achieving the pinnacle of women’s European club football. Using dancers, volunteers and props we created a glittering crown at the centre of the performance, tying the ceremony to the powerful brand messaging, and reinforcing the sense of occasion where one team would become champions of Europe.
After an entertaining final, Olympique Lyonnais Féminin secured the title with a 3 -1 win, bringing to a close the most successful UWCL tournament to date, which enjoyed record attendances and soaring broadcast audiences – with over 14 million viewers across 210 territories, and around 555,000 in-stadia spectators.
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