ADI delivered a visual spectacular for the Opening Ceremony of the UEFA Women’s Champions League Final, held at the Allianz Stadium in Turin (21st May 2022).
With a tournament revamp and the launch of a bold new brand message – “There is only one Crown” – ADI were commissioned by UEFA to provide the design and production of the Opening Ceremony for the UWCL Final; ADI’s first ceremony project for a globally broadcast tournament.
From the conceptual stage, the Sports Presentation team in ADI’s Live Division worked with UEFA to evolve creative ideas into a spectacular pre-match show. The show itself featured over 100 volunteers, 32 dancers, SFX design, custom music composition and carefully co-ordinated digital content for the in-bowl stadium screens and perimeter signage – created by ADI’s in-house Studios team.
While celebrating the finalists – Olympique Lyonnais Féminin FC and Barcelona Femení – the ceremony also embodied the dynamic movement, ambition and passion of the players, culminating in a larger-than-life crown on the centre circle to reflect the UWCL’s new brand messaging and the prestige of the event.
After an entertaining final, Olympique Lyonnais Féminin secured the title with a 3 -1 win, bringing to a close the most successful UWCL tournament to date, which enjoyed record attendances and soaring broadcast audiences – with over 14 million viewers across 210 territories, and around 555,000 in-stadia spectators.