October marked another action-packed month for our Live Events teams, delivering across football, cycling, motorsport and more…
From homecomings and season finales to new partnerships and future-focused launches, we continued to deliver world-class live experiences that connected fans and elevated every moment. Here’s a look back at some of the highlights.
Lionesses Homecoming – Etihad Stadium
Football came home once again as the Lionesses returned to home soil for a special homecoming fixture at the Etihad Stadium.
As part of our ongoing partnership with the FA, our teams delivered full sports presentation and fan engagement across the stadium, transforming the Etihad into a celebration of women’s football. From dynamic digital takeovers and synchronised LED displays to in-bowl entertainment, hosts and crowd interaction, every element combined to create a vibrant matchday experience.
Building on previous FA fixtures at venues including Villa Park, we once again provided creative, technical and presentation delivery that captured the spirit of the occasion and brought supporters closer to the team.
ADI Creative Team’s TST Content Demo Video… *Full Matchday Showreel Coming Soon*
Baller League UK – Season 2
The Baller League returned this month with the launch of Season 2, taking the fast-paced, fan-first competition to the next level.
After an electrifying debut year, our teams once again delivered full sports presentation, venue transformation and content delivery to elevate the in-arena and broadcast experience. From bold digital production and lighting to dynamic entertainment between games, we ensured every matchday hit new heights.
The energy, creativity and technical precision behind Baller League’s second season reflect our shared ambition to grow the sport and its fanbase across the UK.
WHOOP UCI Mountain Bike World Series Finale
The curtain closed on another thrilling season of the WHOOP UCI Mountain Bike World Series at Mont-Sainte-Anne in Canada.
Our team has been on the ground all season delivering technical event, broadcast and production support across every round. From Brazil and France to the USA and beyond. Each event saw our crews provide live presentation infrastructure, creative content and broadcast integration that connected fans across continents.
The finale marked Mont-Sainte-Anne’s 30th UCI World Cup, rounding off the 2025 season in style. It was a fitting end to months of racing drama, where every finish line, every roar and every moment helped showcase the best of global mountain biking.
Extreme E’s Final Lap and the Launch of Extreme H
October also marked a major milestone in sustainable motorsport as Extreme E concluded its journey and prepared to transition into the world’s first hydrogen-powered racing series, Extreme H.
We’ve been part of the Extreme E story since its inception in 2021, providing technical event delivery, content integration and operational support. The ‘Final Lap’ in Qiddiya City celebrated that legacy and introduced a new era of racing innovation.
As Extreme H prepares for its debut season, our teams are proud to continue this collaboration, bringing the same expertise and energy into the next chapter of the series.
NFL London Games and Celebrity Flag Football
The NFL’s annual visit to London once again brought the best of American football to British fans, with games taking place at both Tottenham Hotspur Stadium and Wembley.
Our teams supported the wider live event activity surrounding the London Games, contributing to the atmosphere and fan engagement that has made the UK a key part of the NFL’s global expansion.
We also delivered the first international celebrity flag football event in the UK, held at the Copper Box Arena. Combining fast-paced action with interactive presentation, digital production and crowd engagement, the event brought a fresh new energy to the sport and highlighted the growing popularity of flag football on British soil.
WTT Star Contender London
World-class table tennis came to the capital as the Copper Box Arena hosted the WTT Star Contender London 2025.
Working with World Table Tennis (WTT) for the first time, our teams delivered full sports presentation and technical production across the six-day competition. From athlete walk-ons, lighting design and creative content for the LED quad screen, to scoring, timing, SFX and in-arena hosting, every element was designed to enhance the player and spectator experience.
The event showcased both the athleticism of the sport and the impact of integrated presentation, with our on-site Control Centre, DJ, and live gamification tools creating a lively, connected atmosphere from start to finish.
Venue Transformation at Copper Box Arena
October also marked the start of a busy few months at the Copper Box Arena, where our teams are delivering back-to-back live events across multiple sports.
From table tennis and flag football to community tournaments and elite competition, we’re providing ongoing creative, technical and presentation support that transforms the venue into one of the UK’s most active live sport destinations.
With more events already lined up, the Copper Box remains a hub of energy and innovation, where our teams continue to deliver high-quality production and fan engagement week after week.
PARTNERSHIP ANNOUNCEMENT
We also announced a new partnership with LIV Golf, set to begin in 2026.
This collaboration marks the start of an exciting new chapter for our teams as we expand into another global sport, providing creative, digital and technical solutions that will enhance the fan experience both on course and across broadcasts.
That’s a Wrap
From homecomings and finales to major launches and new partnerships, October captured the scale and versatility of our live event deliveries.
Whether transforming stadiums, powering global cycling broadcasts or supporting next-generation motorsport, our teams continue to combine creativity, technology and precision to deliver world-class fan experiences.
As we move into the final months of the year, the momentum continues…
