ADI Extend Proud Royal History For King’s Coronation

ADI extended their long and proud history of supplying live event solutions to the Royal Family’s biggest and most memorable occasions with a nationwide delivery of iCONIC mobile screens and Event Presentation for the Coronation of Their Majesties King Charles III and Queen Camilla on Saturday 6th May.

Over the past 32 years, ADI have supplied a wide range of live event solutions to Royal occasions, such as Prince William and Kate Middleton’s Royal Wedding, the late Queen Elizabeth’s Diamond and Platinum Jubilee celebrations, the Platinum Party at the Palace and the Queen’s Baton Relay for the 2022 Birmingham Commonwealth Games.

Their experience in transforming busy public realms and civic spaces into vibrant fan zones made them the ideal partner for a nationwide deployment for King Charles’ Coronation event.

The historic ceremony saw millions of UK residents gather in local parks, gardens, and cathedrals to celebrate with their communities. Working with live events agency Identity, ADI’s industry-leading solutions offered a free-to-watch live stream of the proceedings in 15 prominent city-centre locations.

In London, the fleet of iCONIC screens attracted a footfall of tens of thousands of people across the St. James’ Park, Green Park, Hyde Park, Battersea Park and St. James’ Market sites, while viewing venues in Edinburgh, Cardiff, Coventry, Birmingham and Dudley, to name a few, were equally as popular.

View our favourite shots from the day below. (Photo Credit: Harry Elliott Photography).

The large-scale deployment came after more than £1 million was made available by the Department for Culture, Media and Sport, in an attempt to make the event accessible to all and create a ‘memorable experience’ across the country.

Boasting the largest fleet of mobile LED screens in the world and with more than 32 years of experience, ADI’s team of technicians, engineers and producers combine their skills to deliver unforgettable live event experiences to mass audiences.


ADI unveil the largest digital ceiling in Europe as part of Manchester’s Printworks Transformation.