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Darley Street Market , Bradford, Visualisation

ADI to Install 15 Digital Screens at Bradford’s Brand New Darley Street Market

Digital installation specialists ADI have been chosen to deliver multiple indoor and outdoor digital screen installations alongside full audio solutions, for the new state-of-the-art Darley Street Market in Bradford.

As part of the multi-million-pound redevelopment of the City’s shopping area, led by Bradford City Council, ADI will be installing a 28 m2 outdoor LED screen, which will be the focal point for the outdoor market square and is expected to host a range of cultural and entertainment events designed to draw in crowds from the surrounding area.

ADI will install indoor and outdoor cameras facing performance and demonstration areas, alongside a further 5 large entertainment screens inside the venue. This will enable live performances to be broadcast throughout the whole venue, not just shown on the outdoor screen – complimented by ADI’s integrated full audio solution. This increases the audience reach for live performers and the footfall for retailer and traders inside the market. ADI have combined a mix of their own proprietary MT Series LED product and LG’s LCD technology to offer the best-in-class image quality and viewing experience for visitors to Darley Street Market.

In addition, ADI will be installing digital signage throughout the venue, which features a mix of double-sided LCD totems and wall-mounted informational screens, to aid with wayfinding and commercial content.

Bradford Darley Street Market - New Big Screen

RE-SHAPING BRADFORD CITY CENTRE

The new Darley Street Market, which is a relocation of the Oastler and Kirkgate Markets, has been built on a repurposed multi-storey site over the last two years, and is currently being fitted out for tenants, ready for completion in Spring 2024. It will offer three floors of non-food, fresh food and hot food and drink, in a central location between Broadway Centre and Kirkgate Centre, designed to reshape and reinvigorate Bradford City Centre.

THE NEW MARKET SQUARE – A FLEXIBLE EVENT SPACE

The new market square courtyard, featuring the large ADI LED screen and informal seating area, will be used as an event and local community space, with the council planning to use the square for food festivals, live music, live gaming, outdoor movie nights, sporting, and other cultural events. Bradford was named the UK City of Culture for 2025, and Darley Street Market Square will be an ideal space for live events during this period, when over 1000 live performances are expected to take place, attracting 15.5million visitors and injecting £137 million into the local economy.

Darley Street Market is the latest public realm regeneration project ADI has been part of this year following Leeds Millennium Square and Lyceum Square in Crewe. Post-pandemic investment in city centre communal spaces is vital after a tough few years for businesses and local independent traders. Increased footfall and consumer engagement are key to increasing economic growth in struggling city areas, and investment in digital screen technology and engaging cultural programming are an important part of achieving this goal, enticing audiences back to city centres with engaging entertainment on a more regular basis.

For more information about the new Darley Street Market Project please visit: www.bradfordmarkets.com

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