Preston North End announce ADI as their official digital display partner, following the digital transformation of Deepdale stadium prior to the start of the new football season.
Based just two and a half miles from our headquarters, EFL Championship’s Preston North End partnered with ADI to install a digiBOARD perimeter system and an LED stadium screen, with the brand new digital platform giving Deepdale an instant modernisation.
digiBOARD LED Perimeter
We have installed over 240 linear metres of MT digiBOARD LED perimeter, bringing a digital transformation to the in-bowl experience at Deepdale.
As well as instantly giving the stadium a digital facelift, our market-leading LED perimeter product will bring commercial revenue for PNE, with the more appealing, dynamic platform leveraging more value from current sponsors and making it easier to attract new commercial partnerships. This will assist PNE in building a larger portfolio of national and local businesses looking to associate themselves with the historic club.
To ensure the smooth running of content displayed on the digiBOARDs, we will be operating the matchday creative inventory – adding to the overall fan experience.
Stadium LED Screen
As part of PNE’s wider investment, we have also upgraded the existing LED screen with the installation of a 10mm high resolution LED display on the Bill Shankly Kop, using ADI’s proprietary MT LED modules. The screen will be used to display multiple types of content, such as the live matchday feed, brand partnerships, team sheets and fan-facing entertainment.