Preston North End announce ADI as their official digital display partner, following the digital transformation of Deepdale stadium prior to the start of the new football season.

Based just two and a half miles from our headquarters, EFL Championship’s Preston North End partnered with ADI  to install a digiBOARD perimeter system and an LED stadium screen, with the brand new digital platform giving Deepdale an instant modernisation.

digiBOARD LED Perimeter

We have installed over 240 linear metres of MT digiBOARD LED perimeter, bringing a digital transformation to the in-bowl experience at Deepdale.

As well as instantly giving the stadium a digital facelift, our market-leading LED perimeter product will bring commercial revenue for PNE, with the more appealing, dynamic platform leveraging more value from current sponsors and making it easier to attract new commercial partnerships. This will assist PNE in building a larger portfolio of national and local businesses looking to associate themselves with the historic club.

To ensure the smooth running of content displayed on the digiBOARDs, we will be operating the matchday creative inventory – adding to the overall fan experience.

Stadium LED Screen

As part of PNE’s wider investment, we have also upgraded the existing LED screen with the installation of a 10mm high resolution LED display on the Bill Shankly Kop, using ADI’s proprietary MT LED modules. The screen will be used to display multiple types of content, such as the live matchday feed, brand partnerships, team sheets and fan-facing entertainment.

We’re delighted to be teaming up with ADI as our official digital display partners ahead of the 2023/24 season. ADI are comfortably the UK’s leading LED stadium suppliers, so their pedigree really speaks for itself. After investing in our first LED solutions with ADI over ten years ago, we have witnessed first-hand the commercial impact such technology can have with our sponsors, and we’re looking forward to enhancing this further with our brand-new LED perimeter and LED screen. The new technology will no doubt be well received by our supporter base, and we thank ADI for partnering with us to make this possible.

As a Preston-born company, we’re honoured that PNE have chosen ADI as their official digital display partners. With over three decades of enhancing matchday experiences at sports stadia, ADI have digitally upgraded and transformed over half of all stadiums throughout the English Premier League and EFL with our ability to offer bespoke solutions that are tailored to each club's needs, requirements, and budgets. As we integrate our latest LED technology into Deepdale, we are confident that our market leading solutions will bring an uplift in commercial opportunities and matchday revenue for the club, and we are excited to collaborate with PNE on any upcoming projects in the future.