The Baller League is back. Season 2 has officially kicked off at London’s Copper Box Arena, bringing more of the high-energy, six-a-side football that redefined live sport entertainment last year – only bigger and better.
Once again, ADI are helping turn the vision into reality – delivering a full event production package that transforms the arena into an immersive football experience, where sport and entertainment meet.
The Stage is Set
Following the draft and the first two matchdays, Season 2 is already off to a flying start. The new campaign introduces a host of star names taking the helm as managers. From football legends like John Terry, Ian Wright, Alan Shearer and Jens Lehmann to icons including Idris Elba, Maya Jama, Miniminter and Niko Omilana, this year’s line-up promises another unforgettable season.
Every Monday, fans can look forward to a seamless blend of live sport, spectacle and shareable content. Matches are broadcast and streamed across Sky Sports, YouTube and Twitch, giving audiences everywhere a front-row seat to the Baller League experience.
Transforming the Copper Box
As the league’s delivery partner, we have once again taken over the Copper Box Arena to provide full venue transformation and technical production. From dynamic LED screens and in-venue presentation to lighting design, digital infrastructure and broadcast integration – every element works together to create a fast-paced, fan-focused experience.
Interactive light shows and a live DJ amplify the atmosphere, while our production systems ensure seamless control across every matchday moment.
Fan Activations
The opening matchday also featured a series of live fan activations that brought the crowd closer to the action and set the tone for the season ahead.
Supporters were treated to T-shirt cannons, firing last season’s team kits into the stands with DJ Tony Perry and rapper Chipmunk joining in to launch shirts into the hands of young fans across the arena.
Elsewhere, CUPRA’s head-to-head challenge gave fans the chance to go one-on-one in a quickfire contest, with a cash prize up for grabs for the winner.
And for those looking to capture the moment, our Selfie Wall proved a hit – after scanning a QR code, fans saw their faces light up the big screen, creating a vibrant snapshot of the sold-out Copper Box atmosphere.
Bigger. Better. Baller.
Baller League’s second UK season builds on the success of its debut, evolving the format while staying true to what made it a hit with players and fans alike. For us, it’s another opportunity to help shape the future of football and live sport entertainment; creating an environment where energy, innovation and live sport come together under one roof.
We’re thrilled to continue our partnership with Baller League, powering every pass, goal and celebration as the competition unfolds, leading up to the Final Four in January.
