ADI look back on their successful delivery as the official event presentation provider of the world gymnastics championships liverpool 2022
KEY facts:
- ADI built and managed 27 LED screens across ACC Liverpool, plus over 15 km of fibre connectivity
- 100+ hours of content created and delivered by ADI production team
- More than 70 ADI staff were on site for the event
- 18,500 people visited the FanZone across nine days
- 900,000+ tuned in for the BBC’s finals coverage and over 87,000 watched the qualifications via the WGC22 live Facebook stream
The World Gymnastics Championships Liverpool 2022 drew to a close last Sunday, after nine-action-packed days of competition.
In his final address, FIG President Morinari Watanabe hailed the 51st Championships as an event that ‘turned gymnastics from sports to entertainment’ and ‘the start of the new gymnastics scene.’
The level of competition reached new heights, with Great Britain’s men’s and women’s teams claiming an impressive six medals between them and, in turn, surpassing their best-ever World’s medal haul.
The fan experience within the ACC Liverpool complex was also lauded, with Official Event Presentation Provider adi.tv responsible for the delivery of a range of innovative event solutions, including full management of the event presentations, in-bowl and external LED displays, content, and digital applications in the Championship FanZone.
Opening ceremony
Tasked with managing the full production of the opening and daily ceremonies, from concept through to delivery, ADI used up-and-coming Liverpool-based singer Pixey to kick off the Championships in style on Saturday 29th October. Her energetic performance, combined with the vibrant LED displays and creative content, set the tone for the event. ADI delivered light shows through the WGC2022 Live app as part of the daily pre-competition show, which over 70,000 people engaged with over the nine days. This helped generate a truly unique in-bowl atmosphere in the build up to the gymnast’s entering the floor.
Competition
Hailed as the event that changed the landscape of World Gymnastics competitions, ADI’s production team brought new concepts to the arena during the busy competition schedule. They utilised the breadth of in-bowl showpiece LED platforms, which included a giant cubic LED screen, to deliver the live broadcast, competition standings, event information and educational content, as well as the first ever delivery of British Sign Language on screen for the deaf community. This was combined with engaging presenters to create a high-octane live experience. ADI’s Athlete’s Entrance, digital podium and digiBOARD perimeter system were also key to transforming the look and feel of the M&S Bank Arena.
FAN ZONE
ADI activated a number of interactive experiences inside the Fan Zone for visitors to engage with. Across nine days, 2,500 people experienced the interactive wall, which featured popular GB gymnasts Joe Fraser and Alice Kinsella, animated national flags and the sounds of LIMF musicians.
A digital podium became a popular spot for pictures and a multiplayer gaming application, delivered in partnership with stadia game experts Piing, was available for some light-hearted fun. Many of the 100,000 digital touchpoint impressions recorded happened here.
The Journey To The Venue
Outside of the venue, floor art, an iCONIC screen and digital LED totems featuring LIMF musicians were in place to create a warm welcome for ticketholders on arrival, and further celebrate the region’s diverse range of talent. The World Gymnastics Organising committee were keen for the event experience to begin on arrival, and for it to include Merseyside’s proud musical culture, which ADI provided through innovative digital applications. Wayfinding and key event information were also displayed to help keep ticket-holders informed throughout the day.
