It’s been yet another busy summer which has seen us win multiple deals partnering with eight different stadiums across the English Premier League, English Football League, and even an international rugby stadium. We’ll be transforming the stadiums and the matchday experience for fans, whilst creating brand new revenue streams for the clubs and their sponsors and brands.
ADI will be installing brand new LED hardware in the form of in-bowl stadium screens, digiBOARD digital perimeter advertising boards, higher level digiRIBBON solutions and digital displays above vomitories. We will also be supporting the clubs with the complimentary service provision in providing a cohesive creative matchday programme, delivered over ADI’s Exclusive Live Venue fibre network.
Some of the following installation projects are already underway, with the others following in early Autumn. We’ll be visiting the stadiums and covering these as they happen, so look out for more details (along with a few more stories!) on each of these in the coming weeks…
Birmingham city fc
St Andrew’s Stadium is currently undergoing significant renovation, with two brand new super-wide ADI stadium screens at the heart of it. The new screens have been located on the stand roofs above each goal, making them ideally positioned to be viewable from all around the stadium.
We’re also working on a host of matchday enhancing improvements with Birmingham City, so look out for a full story on this in the next month or two!
Nottingham Forest FC
ADI have installed two brand new in-bowl screens into the iconic City Ground for Nottingham Forest Football Club. The Premier League club now have a super wide 32:9 screen on the Bridgford Stand and a 16:9 screen on the Trent End Stand, which both went live on the 2nd August for an international friendly match against Villarreal.
The new screens add to other ADI digital platforms in the stadium, which include a digiBOARD digital perimeter system as well as a mid-tier ribbon, with content created and delivered over our Live Venue network.
Photos courtesy of Nottingham Forest FC & ADI
Aston villa FC
It’s nearly 30 years since ADI installed UK football’s first ever stadium screens at Villa Park, and we have since shared a special relationship with the Premier League club, who this year will be completely digitally transforming their stadium in partnership with ADI.
The digital upgrades for Aston Villa FC will include digital ribbons and vomitory displays around all four sides of the stadium, in addition to new digital displays assets within the club shop.
The project will see Villa Park gain a complete co-ordinated stadium-wide digital platform – something we like to call “Total Stadium Takeover”. This gives them a massive opportunity to provide immersive fan entertainment as well as full “brand takeover” for commercial partners.
The new platform is due to go live in mid-September, so look out for more details and footage soon!
Stockport County FC
Stockport County FC are also getting a complete digital revamp, which will see the newly promoted League One club boast the largest stadium screen in the League, with one of the largest digital platforms in the EFL.
The 81sqm LED screen and brand-new 4-sided digital perimeter system is due to be installed in the Autumn, with an additional digital ribbon being installed on the exterior of the stadium’s premium hospitality suite
Ipswich FC
Ipswich Town FC have made significant digital upgrades to the Portman Road Stadium in the last few years in partnership with ADI. They are continuing to modernise their stadium with ADI installing two new mid-tier digital ribbons across the Bobby Robson and Alf Ramsay Stands, plus a 16:9, 15m² brand new Fanzone screen to entertain fans prior to kick off.
With over 150 linear metres of 6mm MT Series digital ribbon joining the existing ADI digiBOARD system, and in-bowl screens, Ipswich Town will be able to offer fans and sponsors an elevated matchday experience for their first season back in the Premier League.
SWANSEA CITY FC
Championship club Swansea City AFC have had huge commercial success with the digiBOARD system ADI installed last year. With creative sponsorship packages, Swansea City have opened brand new revenue streams unavailable to them with their previous static signage.
This Autumn, ADI will be adding additional digital signage assets above the vomitory ‘corner tunnels’ which will broaden the offering for additional commercial sponsorship packages.
Photo courtesy of Swansea City FC
Portsmouth FC
We’ll be installing a brand new three-sided digiBOARD pitch-side perimeter system into Portsmouth FC’s Fratton Park this Autumn, replacing their existing advertising boards.
Portsmouth FC were promoted to the Championship for the 24/25 season after winning the 2023-24 EFL League One Title and the new digital assets will assist in maximising commercial potential for sponsors and partners.
Photo Courtesy of Portsmouth FC
Scottish Gas Murrayfield STADIUM
The home of Scottish Rugby, Scottish Gas Murrayfield Stadium is a world-famous sports and event venue, which this year saw the largest tour in the world, Taylor Swift’s “The Eras Tour”, take up residence.
Having installed their current screens back in 2008, ADI are delighted to have been successful in the process to now replace the 16-year old displays (it shows just how long our LED screens can last!) with two new 60m2 Screens and scoreboards inside the stadium bowl.
We’ll be visiting Scottish Gas Murrayfield Stadium for the autumn internationals, where ADI will be delivering the creative and programme output to the new digital assets, so expect a full story highlighting the elevated event experience following these highly anticipated games.
Photo Courtesy of Scottish Gas Murrayfield Stadium Hospitality & ADI
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