ADI are thrilled to announce a 4-year contract with England Netball. As part of the arrangement, ADI will be responsible for innovative and inspiring sports presentation, new digital LED concepts and technical production across Vitality Internationals Series’ and Netball Super League fixtures from the end of 2023 until 2027.
Innovative Event Presentation
With Vitality Roses Internationals taking place throughout December 2023 – kicking-off at the AO Arena on December 5th – ADI are in the final design stages of their event presentation. A variety of creative content-driven experiences and visually spectacular digital platforms are planned; transforming the venues, uplifting the athletes and delivering memorable moments for the audience. This includes a stunning Athlete Entrance concept that’s never been seen in women’s elite netball, or any UK arena championships. Combining custom LED signage, sophisticated lighting, SFX and bold branded content, the athlete entrance ‘moment’ is set to deliver the wow factor for spectators and raise the roof, while also driving production values and broadcast output for remote audiences worldwide.
A focus on live entertainment and performance is also a key part of ADI’s event presentation, with the team incorporating cultural programming, up-and-coming talent and diverse, representative artists within pre-match ceremonies and half time shows.
New talent and recruitment
To support the new contract, ADI recently welcomed Lauren McKenna to its Sports Presentation team in the role of Senior Event Producer. Having previously worked on the UCI Cycling World Championships 2023 and multiple events for Glasgow Life, Lauren brings creative and operational expertise, and will lead the delivery of ADI services to England Netball.
Pedigree in Sports presentation
ADI are deeply embedded in the world of elite sport and live events; delivering sports presentation and ceremonies for the UEFA Women’s Champions League Final, UEFA Super Cup, The FA, UCI Cycling World Championships, Formula 1 British Grand Prix, and the Canoe Slalom World Championships, amongst many others.
Image Credits: Charlie Crowhurst, Ben Lumley, England Netball and ADI