ADI Secure Sports Presentation Contract for England Netball

ADI are thrilled to announce a 4-year contract with England Netball. As part of the arrangement, ADI will be responsible for innovative and inspiring sports presentation, new digital LED concepts and technical production across Vitality Internationals Series’ and Netball Super League fixtures from the end of 2023 until 2027.


ADI will bring their vast pedigree in live sport environments, venue transformation and immersive audience experience to the contract, supported by talented in-house teams and extensive resource across Video, AV, creative content, interactivity and event programming.

"We’ve got a proven track record of turning sport into entertainment – the World Gymnastics Championships Liverpool 2022 and the UCI Cycling World Championships 2023 are testament to that. We are fully aligned with England Netball’s Adventure Strategy and exciting vision, with a focus on driving sportainment, technical innovation and audience participation. It’s also about integrating and activating brand partners in the most powerful way – and attracting new sponsors - while celebrating the heroes of the sport to inspire the next generation of players.”

Innovative Event Presentation

With Vitality Roses Internationals taking place throughout December 2023 – kicking-off at the AO Arena on December 5th – ADI are in the final design stages of their event presentation. A variety of creative content-driven experiences and visually spectacular digital platforms are planned; transforming the venues, uplifting the athletes and delivering memorable moments for the audience. This includes a stunning Athlete Entrance concept that’s never been seen in women’s elite netball, or any UK arena championships. Combining custom LED signage, sophisticated lighting, SFX and bold branded content, the athlete entrance ‘moment’ is set to deliver the wow factor for spectators and raise the roof, while also driving production values and broadcast output for remote audiences worldwide.

A focus on live entertainment and performance is also a key part of ADI’s event presentation, with the team incorporating cultural programming, up-and-coming talent and diverse, representative artists within pre-match ceremonies and half time shows.

New talent and recruitment

To support the new contract, ADI recently welcomed Lauren McKenna to its Sports Presentation team in the role of Senior Event Producer. Having previously worked on the UCI Cycling World Championships 2023 and multiple events for Glasgow Life, Lauren brings creative and operational expertise, and will lead the delivery of ADI services to England Netball.

Pedigree in Sports presentation

ADI are deeply embedded in the world of elite sport and live events; delivering sports presentation and ceremonies for the UEFA Women’s Champions League Final, UEFA Super Cup, The FA, UCI Cycling World Championships, Formula 1 British Grand Prix, and the Canoe Slalom World Championships, amongst many others.

CLIENT Comment

“We are excited to have ADI as our partner for sports presentation and work together to achieve a new level of entertainment, interactivity and activation across every element of our live events. We’ve been impressed by their projects and the enthusiastic and creative outlook of their team, who are always looking to innovate and drive new ideas forward. Live events are a huge part of England Netball’s Adventure Strategy and we’re confident we’ve partnered with the best team to deliver on our vision and support us over the coming years.”

Image Credits: Charlie Crowhurst, Ben Lumley, England Netball and ADI


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