ADI support Rio Ferdinand and Marcus Rashford in speaking out for Black History Month

ADI has supplied a stunning, extra-wide modular LED screen to set the stage for a trio of poignant videos as part of BT Sport’s Hope United’s awareness campaign.

Hope United brings together some of the biggest names in professional football to tackle online bullying and hatred. We were chosen by Prodigious UK and Saatchi & Saatchi London to deliver a digital studio backdrop to support Rio Ferdinand, Marcus Rashford and Eni Aluko in telling their stories as part of October’s Black History Month.


Famous footballing brothers, Rio & Anton Ferdinand, are sharing their stories in a new documentary exploring how the “Windrush” generation helped shape and change the cultural diversity of Great Britain. The documentary is out now, and you can watch it here:


Our dynamic display solution was also used in another Hope United video, this time framing Marcus Rashford while he spoke out about the Pan Macmillan website, a fantastic resource of stories that champion and educate children on the vastly diverse nature of the United Kingdom.


Eni Aluko starred in a video that explores a turning point in black British history, Emma Clark becoming the first black British female footballer. It’s been a long and challenging journey for women’s football since, but it’s down to people like Emma and Eni that the beautiful game has the equality and diversity it has today.

Bringing A Studio to Life with Digital Display

The creative concept of the projects required a dynamic studio backdrop that could help illustrate the topics being discussed. ADI ‘s solution was a modular, 8m x 3m, fine pitch LED display that produced a vibrant and effective digital background. We supplied Prodigious UK and Saatchi & Saatchi London with a full solution, including content operator to enable them to display content as and when required.

LED technology is becoming increasingly popular within the studio industry. Being flexible and dynamic it allows for a specific atmosphere and visual style to be easily applied to any studio space, allowing producers to switch between sets and projects both quickly and easily, making it both efficient and cost effective.

All three of these videos are part of a larger awareness campaign created by BT Sport’s Hope United, a diverse team of footballers that have come together to tackle online hate and bullying. It’s a great cause with a powerful message, “If everyone stands together, through their words and actions, hope will beat hate.”

If you’d like to learn more about Hope United and what they are doing, you can visit them here.