ADI to Deliver Sports Presentation for the Biggest Cycling Event in History

ADI have won the contract to provide event presentation services to the inaugural 2023 UCI Cycling World Championships in Glasgow and across Scotland this summer.

The world’s greatest riders will get together from 3rd to the 13th of August for what is set to be the biggest cycling event ever! Across 11 days of racing, 13 UCI World Championships will take place around Glasgow and Scotland, with more than one million spectators expected to attend.

To achieve a world-class experience, we have been commissioned by Glasgow Life to deliver exhilarating event presentation programmes that include ceremonies, creative content, interactivity and LED screen technologies across five prominent venues, including the Sir Chris Hoy Velodrome and Glasgow Green.

Photo Credit: 2023 UCI Cycling World Championships


Spectacular Ceremonies

With our vast experience in ceremonies production for major sporting federations and championships, such as Formula E, UEFA and the World Gymnastics Championships, our sports presentation team are weaving the event theme ‘Power of the Bike’ into both the Opening and Closing Ceremonies in George Square, with strong representation from Glaswegian communities and performers.

The pitch led by our creative and commercial teams elevates elite sport and international athletes, which will be celebrated alongside local culture, inclusivity, sustainability and grassroots initiatives – as well as promoting Scotland as a great cycling nation and destination.


Enhanced Sports Presentation

We have strong ambitions and vision for delivering the ‘wow factor’ at the inaugural UCI Cycling World Championships. With a brief to enhance and drive consistency of event presentation across each individual UCI event, our team will help deliver spectacular broadcast imagery and iconic moments. This will not only be achieved for the Finals, but bring unprecedented levels of production and presentation at the Qualifiers and Para- Cycling Track competitions.

The UCI Cycling World Championships will also feature a staggering 111 Medal Ceremonies over the 11 days, with our team designing and delivering the majority of those.


Transforming Spaces

Not only are we tasked with bringing to life event presentation concepts, but we will also be providing a large-scale deployment of LED hardware across five venues, with mobile and modular screens, digital wayfinding totems and interactive walls.

The digital displays will feature engaging content produced by ADI’s in-house production team, helping transform both indoor and outdoor venues into vibrant live event environments for spectators, athletes and officials alike.

To drive audience participation, QGlo – a bespoke smart phone application used to deliver synchronised light shows – and Piing – a multiplayer gaming platform for stadium-sized crowds – will be used as part of the innovative event programming. Interactivity will also be encouraged through FanSee; a live video platform where fans can instantly stream video from their mobile device to the large-format venue screens.

We will be working with the Edinburgh-based company, Warehouse Sound, to manage the delivery of audio across the sites, while event design specialists 21CC will assist with lighting and SFX requirements.


Event Expertise

We are deeply embedded in the world of elite cycling and UCI’s international affiliated events, having supplied technical production, LED displays and creative presentation to the biggest cycling events for more than 20 years. Our relationship with the Tour de France dates back to 2015 and the journey since has seen ADI bring an unrivalled level of innovation to the fan experience and partner activation. Other cycling events include Paris-Nice, RideLondon, Tour of Britain, Critérium du Dauphiné and the UCI Mountain Bike World Series, amongst many others.

We have also previously worked on some of the largest sporting occasions to ever take place in Glasgow, including the 2014 Commonwealth Games and the 2018 European Championships.


“To be able to help shape the first ever UCI Cycling World Championships is a real honour. Our team share the passion and ambition to achieve a unique, Glasgow stamp on the overall event presentation, while pushing forward the boundaries of live event experience with exciting concepts, interactivity, and use of digital technologies. All our solutions exist to create high-energy atmospheres and we’re confident that the UCI Cycling World Championships will raise the bar for creativity and innovation at cycling events in the future.”

“While ADI’s abilities are proven, their highly creative vision for the event presentation was inspiring. They understood our desire to make Glasgow’s delivery of the 2023 UCI Cycling World Championships something uniquely different in the sporting landscape, with a strong Glaswegian and Scottish identity as part of that. We are excited to work with their teams in the development of impressive entertainment programmes and digitally-led experiences across five of the official competition and GO LIVE! venues, which will form a key part of the very first edition of the UCI Cycling World Championships.”

Check out some of our other similar live event projects here. If you are interested in our services for an upcoming event, get in touch with us.

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