ADI chosen to install huge 195m² LED screen as part of Bradford Live’s multi-million-pound transformation
Leading digital installation company adi.tv are set to deliver a brand-new LED platform to the Bradford Live entertainment venue as part of the city’s multi-million-pound redevelopment project, supported by Bradford Council.
The iconic entertainment hub – which has been unused for 23 years, having once hosted performances by the Beatles and The Rolling Stones – will be transformed with the installation of a 32-metre wide digital display between the venue’s two main entrances.
The platform will feature ADI’s proprietary MT product and offer Bradford Live a high-resolution, premium canvas to generate new revenue streams and build up their own digital out-of-home portfolio, while also transforming the look and feel of the 90-year-old art-deco building.
Located in the heart of Bradford’s city-centre, the superwide screen is prominently placed to advertise the venue’s upcoming concerts and events to passers-by. With the ability to show full-motion video, it will also provide the perfect backdrop for any events held in the public realm space.
Discussions over more internal and external screens are ongoing, with ADI working closely with Bradford Live and the venue’s operating partner NEC Group, who agreed a 30-year lease to run the building back in 2017.
The multi-million pound redevelopment follows the announcement that Bradford will become the UK City of Culture in 2025, which will see thousands of performances, events and festivals hosted across the district.