Towards the end of 2025, we were thrilled to secure a multi-year contract with the most exciting race on water, the Rolex SailGP Championship.
Debuting in Perth, Australia on 17th and 18th January 2026, it’ll be ‘all hands-on deck’ for our ADI team, with innovative sports presentation, creative event production and fan engagement solutions set to be executed across SailGP’s global fixtures.
At ADI, we have a vast knowledge of live sports environments and immersive audience experiences, supported by our talented in-house teams and extensive resources across event programming, live entertainment, music development, gamification and creative content production.
CAPTURING A GLOBAL AUDIENCE
From Australia to Abu Dhabi, each Sail Grand Prix event will feature talent from across the globe, with live performances, DJ sets, roaming performers, and dedicated hype hosts on-site to keep the crowds entertained. Curated entertainment programming, with elements of local culture, will infuse the events with an unforgettable atmosphere for all attendees.
Our fan-first approach will also see the introduction of real-time AI Fan Cams, interactive quizzes, and bespoke racing games, creating a high-energy environment that’ll fully immerse audiences in the SailGP event experience.
UNRIVELLED EXPERTISE
Renowned globally for delivering first-class sports presentations and ceremonies, ADI’s expertise is highlighted by our partnerships with prestigious events and organisations, including UEFA, WBD | Sports, Formula E, LIV Golf, and A.S.O., among many others.
"We’re thrilled to be supporting such an innovative, global sport, and one that we have long admired. We’re confident that our new concepts for fan engagement and sports presentation will enhance the SailGP experience internationally for spectators and bring new opportunities for headline partners and affiliated brands"
Photography courtesy of SailGP.
