ODP Team

Birmingham Commonwealth Games Festival Sites Wins Event of the Year at The NOEA Awards 2022

Outdoor Digital Productions’ (ODP) delivery of the 2022 Birmingham Commonwealth Games Festival Sites has won the Event of the Year – Public Sector award at The National Outdoor Event Association (NOEA) Awards 2022.

The annual event was hosted at Roman Baths and Pump Rooms in Bath on Tuesday 23rd November, with over 150 guests in attendance to celebrate the events and businesses that have excelled this year.

Revealing their reasons for awarding the Birmingham 2022 Festival Sites with the Event of the Year accolade, the NOEA judges stated that ‘the Festival Sites shone through for their initiatives in combining culture with the Commonwealth Games.’

ODP, a collaborative enterprise between ADI, JA Productions and Outdoor Places Unusual Spaces (OPUS), were chosen to deliver the official Birmingham 2022 Commonwealth Games Festival Live Sites.

Combining their expertise in live production, innovative event technology and cultural programming, ODP transformed some of Birmingham’s most iconic civic squares and community green spaces, into accessible hubs for cultural placemaking and collective celebration during the Games.

ADI, JA Productions and OPUS took the project from brief through to delivery, working closely with Birmingham Commonwealth Games Organising Committee.

The Festival Sites gained lots of plaudits in the aftermath, with national media outlets such as the BBC and The Guardian hailing the transformation of the sites.

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Thomas Taylor, Head of Sales in ADI’s Live Division, commented: “To win the Event of the Year Award for the Public Sector is a great acknowledgement of the effort that went into delivery of the Festival Sites across 11 days. The award highlights the successful collaboration between three like-minded organisations and how together we were able to combine our skillsets to manage a bespoke live site event. Its success proves that the modern-day spectator does not just come together for the sporting action, but for the cultural and community elements which we were able to offer through our LED and AV solutions. We hope that this is the beginning of a fruitful partnership between JA Productions and OPUS, and ODP can be picking up more awards in the future.”

Caroline Davis, Managing Director at OPUS, added: “We are extremely proud to have been recognised at a national level for the positive and inviting spaces we created for residents and visitors to soak in the atmosphere of the Games and to have played a part in showcasing the incredible talent we have in Birmingham. Thank you to Birmingham 2022 Commonwealth Games Committee and all the teams, partners, collaborators, and artists who made this possible. Thank you to NOEA and congratulations to all this year’s nominees and winners.”

You can read about the project in more detail here.


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