Bolton Wanderers are the latest football club to invest in ADI’s technology and services, as the League One outfit look to transform The Toughsheet Community Stadium with multiple in-bowl digital platforms ahead of the 2023/24 season.
With an ambition to elevate the matchday experience for fans and drive more commercial revenue streams, Bolton Wanderers have opted for two new 26 square-metre superwide LED screens in the South East and North West corners, both featuring a 10 mm screen resolution, as well as a 360 degree mid-tier LED ribbon and a four-sided camera-facing digiBOARD perimeter system.
Alongside the hardware, ADI will be responsible for delivering a fully remote matchday production service for Wanderers through a Live Venue Broadcast Fibre Network, which will remove the requirement for a broadcast studio to be built on site and enables the remote delivery of an immersive match day programme, match after match.
The investment will transform the newly-branded Toughsheet Stadium into one of the most digitally advanced stadiums in League One and provides a huge canvas for the club to engage with fans and activate commercial partnerships.
Wanderers’ existing scoreboard will be replaced with two new 26 sqm landscape screens featuring an improved 10mm resolution. Along the high level middle tier, 432 metres of LED ribbon will be installed, while a transformative four-sided LED perimeter system will be instated pitch side.
Remote Content Delivery
The content running to the screens will be managed remotely from ADI’s Lancashire-based production galleries by a dedicated team. Working closely with the Club’s marketing and media departments, the service includes creation of dynamic Club branded assets and ongoing production of matchday entertainment delivered via a progressive broadcast fibre network.
A huge benefit of multi-platform content management is that Total Stadium Takeover (TST) can be achieved across the in-bowl LED, which will revolutionise the club’s commercial offering. This essentially means that ADI’s Studios team will use an in-house CMS that offers the flexibility to deliver separate content across each display, or synchronise the output in order for a partner brand or club message to appear across the entire platform.
ADI’s custom-built MT technology will feature in all three installations and can be found in some of the world’s biggest and most renowned football stadiums, from Borussia Dortmund’s Signal Iduna Park to Arsenal’s Emirates Stadium.
The next-generation product has been designed and manufactured by ADI’s own in-house team and takes the learnings of over 20 years of LED screen manufacturing to meet the evolving needs of modern-day spectators.
Aside from being lighter and slimmer than previous products, its sustainability and longevity benefits were a huge attraction for the client. The displays will use less energy than ever before with just a single cable carrying both power and data in an out of the module.