Climate Change: Playing our part towards a brighter future

World leaders gathered in Glasgow this year for the 2021 United Nations Climate Change Conference. For nearly 3 decades the UN have been bringing together countries to discuss climate change; it feels like the world is finally in agreement that time is running out and we need to act now.

Like all businesses, ADI are actively looking at ways in which we can make our services more sustainable, not only in how we manufacture our products, but also throughout their lifetime of operation. We’re also working on how we deliver events and services, to reduce carbon footprints for ourselves and our clients. Take a closer look at how we are working towards a greener future for everyone.

The Art of Change

The 5th of November was marked ‘Ocean Action Day’ at COP26, championing a call for action to protect and restore ocean health and resilience. ADI helped support Ocean Action Day by providing a stunning, 36sqm modular, LED display screen.

The display solution was used at the University of Glasgow to exhibit a powerful social message about the health of our oceans. Tongan activist, Uili Lousi, stood beside Flare Oceania 2021 which depicts the changing seas around Tonga, dominated by a large burning flag flare.

The digital art installation, produced by John Gerrard, stood proudly on the south façade of the University of Glasgow’s main building. The thought-provoking display informed and inspired passers-by, prompting them to consider the health of our oceans and how our lifestyle impacts on them.

Changing The Footprint of Live Events

Traditionally most events are powered by diesel powered generators, which come with significant carbon footprints. PlusZero are a company trying to change that by pioneering green hydrogen generators that could dramatically reduce the carbon footprint of large live events.

COP26 was the perfect place to showcase this environmentally friendly power solution. ADI supplied an iCONIC 15 screen to the similarly iconic location of Edinburgh Castle. This project demonstrated how green hydrogen energy can be used to power live events in a cleaner and more sustainable way.

Rallying The Troops in Trafalgar Square

Thousands of people took to the streets this year to march for a Global Day of Climate Justice as part of COP26. In the UK’s capital, protestors headed to Trafalgar Square where one of ADI’s iCONIC 60s screens with built in stage hosted and displayed the rally for the amassed crowd.

This single packaged solution helped reduce the carbon footprint of the event by eliminating the need for a screen and stage to be separately transported to the event location.

Going Greener

This year we have partnered with Forest Green Rovers and Powervault to install football’s first renewable-energy digital perimeter display. The forward-thinking project utilises the benefits of our LED digital display technology, Powervault’s energy storage solutions, and Forest Green Rovers sustainability ambitions.

Unlike a traditional digital pitch perimeter, which would be hooked up to a mains power supply, FGR’s new system is solely powered by wind and solar energy generated at the ground. Not only did this innovative design solution fit with FGR’s green mission but it also made the technology more affordable and accessible for the little club on the hill.

The contribution to climate change awareness of this system doesn’t stop there. FGR have been using the dynamic new digital signage to spread social awareness messages about climate change and consumer goods to their fans in the stands. Flashing up important messages about oil reserves and animal deaths related to the food industry alongside more traditional corporate messaging.

Designing For Sustainability

Forest Green’s system isn’t just sustainable in how it operates, it also uses ADI’s brand new MT screen tiles, which is our greenest range of products yet. We’ve focused on minimising the environmental impact throughout the lifecycle of the product, meaning it’s greener to manufacture, ship, install, operate and maintain.

We’ve reduced the size and weight of our MT screen tiles. This reduction of size and weight means less shipping, lower transport costs, and a smaller carbon footprint overall. It’s also dramatically reduced the volume of supporting structures required.

Once installed, MTD panels are more energy efficient, requiring less operating power and enjoying reduced standby power consumption. Service and maintenance have also been simplified resulting in fewer site visits throughout the lifetime of the products. It all adds up to a far more sustainable system overall.

Forest Green Rovers Scoreboard

Planting The Seeds of Change

ADI’s technology is just one of many ways the company is thinking green and working towards greater sustainability for all of us. As a commitment to reducing the carbon footprint of the company, ADI have pledged to plant 100 trees every month.

These trees will help rejuvenate areas that have been hit hard by commercial logging and high-intensity farming. It is a long-term investment in the health and happiness of our planet. Together, we can combat climate change and build a brighter future for everyone.

ADI’s CEO, Geraint Williams, has said “Climate change and long-term sustainability are very real concerns that we all must face. Be it on personal level or companywide, ADI are committed to doing everything we can to help. If we can set an example and encourage others in our industry to make similar changes, we can all grow, develop and work towards a greener future together.”

If you want to read more about how ADI are helping to fight climate change or what we can do for your company, check out this article about the work we’ve done at Forest Green Rover’s New Lawn stadium or get in touch with us here.


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