The start of January saw a dedicated ADI team support the world-famous Dakar Rally and deliver unique screen and event solutions. The final race-stage concludes on the 17th January; our team will cross the finish line with the total distance travelled reaching 7,700 kilometres across the deserts of Saudi Arabia.
The Dakar Rally consists of a 14-day race, with 12 stages and 9 bivouacs (which means ‘temporary camps’ to you and I!). A monumental 580 competitors in bikes, cars, trucks, classics, and future vehicles cross the Saudi Arabian Desert – starting in Bisha (3rd January) and ending in Shubaytah (17th January).
stage screen container: The iCONIC CS
With such as large touring production, and worldwide race coverage, the rally had a requirement for a stage and large-format screen to form part of the event presentation and podiums. Any solution provided however needed to be easily transported and set-up at every stage on the route.
Launched in 2022, the iCONIC CS is part of ADI’s award-winning fleet of mobile LED screens, featuring LED display and integrated stage in a container-style unit. Quick to set-up and de-rig – less than an hour – and easy to deploy, the iCONIC CS brings efficiencies to event operations and transportation, while minimising carbon emissions.
With around 1,500-2,000 event staff travelling each day through the desert – all the equipment, trucks, and cars made their way through the desert in convoy in order to make it to the finish line in time for the competitors arrival, so you can image that setting up the bivouacs was quite the task – but with the iCONIC CS, this element of the event infrastructure was seamless, with everything in a single unit.
The wider solution from adi
With the iCONIC CS played an important role in each event-stage – located at the finish line – the podiums, audio, and presentation systems were fully supported by our agile team. Moreover, ADI provided a full wireless communication solution to 300+ event staff, teams, and drivers, alongside language translations services (English, French, Spanish, Arabic) across the whole event.
The iCONIC CS, supported by a team of 3 ADI staff that, has travelled on every stage of the Dakar Rally. Providing Sport Presentation services across the entire unique Rally experience;
- Event Communications
- Translation Services
- Gamification
- Mobile LED Screen & Stage Unit
- Audio & Lighting
- Branding
- Creative Content
- Logistics
Seamlessly working alongside the client and other event delivery partners in the tight logistical schedule of one of the world’s most famous rallies.
