Goodwood Festival of Speed Returns!

iconic event back for 2021

Goodwood Festival of Speed was back and better than ever (8th-11th July 2021), with full capacity crowds enjoying an array of exciting new car launches, exhilarating racing and live entertainment. 

This 4-day celebration of car-culture saw ADI’s unique solutions out in force across the historic site, with over 20 LED screens in mobile and modular formats, delivering continuous live event coverage and infotainment to over 200,000 spectators.

With a theme of ‘The Maestros – Motorsport’s Great All-Rounders’, and Lotus chosen for the central Feature Sculpture (pictured above), there was plenty to inspire spectators following a year-off due to Covid-19. 


In addition to the large-scale screens in public viewing and hospitality zones, ADI supplied global automotive brands with bespoke LED solutions to attract visitors to their impressive stands, and immerse them in a unique and luxurious experience. 

Working with agency Deeper Blue, ADI seamlessly integrated fine pitch LED at the Rolls Royce Motor Cars and Lamborghini stands, allowing both brands to incorporate cinematic video and digital branding into the experience, and in the case of RRMC, amplify the unveiling of its new Landspeed special edition models, based on the drop-top Dawn and Wraith coupe. 

*Photos courtesy of Harry Elliott Photography