KEY FACTS:
- ADI install 2 x 59m² main stadium LED screens in the corners of Easter Road stadium
- Additional 2 x 15m² screens plus 2 x 5m² scoreboards on inside of East Stand ensures 100% visibility throughout stadium
- Full in-game content to be created and delivered by ADI over Live Venue remote broadcast
- Platform launched at St Mirren’s match on Sept 18th
Hibernian FC’s Easter Road is the latest stadium to feature ADI’s giant screen technology as part of a new multi-screen and scoreboard deal that went live last weekend.
ADI’s solution includes two brand new large stadium LED screens, two smaller “repeater” screens and two dedicated digital scoreboards. All of the screens were installed throughout September, and were be fully operational for Hibernian’s match against St Mirren on Sept 18th.
ADI entered an extensive consultation process with Hibernian to identify the ideal locations to locate giant screens within Easter Road. The two main screens are 59m² in size and sit in stadium corners, replacing the large static printed advertising hoardings previously in place. However, due to the challenging sight lines of the four separate stands, ADI have also installed two further “repeater” screens – 15m² in size and located on the inside of the North and South stand sides – helping that Hibernian meet their commitment to ensuring that every seat in the stadium gets a great view of a screen.
The screens are connected by two brand new dedicated scoreboards, joining the main and repeater screens to create a seamless installation.
CONTENT
Along with the display hardware, ADI are providing a full matchday content service for Hibernian, delivered via broadcast fibre direct from ADI’s Preston-based Live Venue galleries.
The service includes creation of full channel identity and match assets and then the ongoing production of matchday entertainment. A dedicated ADI Production team will collaborate closely with the Club Media team to ensure the smooth delivery on a matchday.
“We’d like to thank ADI for their work with us. Over the last 18 months we’ve worked incredibly close together to make sure the screens worked at Easter Road from a technological and structural point of view. “We’re delighted to have fulfilled an early promise and ambition of ours by installing four top of the range screens at Easter Road. We’re really passionate about increasing supporter engagement and making sure that supporters have the best possible experience when they visit us on a matchday; these screens will certainly be a major part of that. “The installation of the screens shows that we continue to move forward as a football club, and we are always looking to innovate.”
“We’ve been working closely with Hibernian over the last 18 months, initially in a consultancy capacity to help us understand how we can help to modernise Easter Stadium and improve the matchday experience for their fans.
“The end-solution will give a hugely upgraded experience for fans in every seat in the stadium, which was an important part of the brief. It will also revolutionise the stadium commercial platform, providing the club with a much more valuable portfolio of assets to offer sponsors and commercial partners.”
Read more about this exciting new development at Easter Road directly from Hibernian Football Club.
