Hearts Stadium Screen

How ADI make stadium solutions accessible to football clubs of all sizes

More and more EFL and SPFL Clubs are choosing ADI for digital transformation projects to boost fan engagement, commercial opportunities and brand awareness.

While we have a strong pedigree in delivering services to top-tier clubs around Europe – a client list that includes German giants Bayern Munich and Borussia Dortmund – the flexibility of what we offer allows clubs of all sizes, and at all levels of the football pyramid, to digitalise their stadiums.

With three decades of experience, we have long established ourselves as the UK’s leading LED supplier to sports venues, with over half of the English Premier League and 60% of the EFL Championship currently using our digiBOARD systems. As the spectator’s appetite for engaging content and matchday entertainment grows, an increasing number of EFL and SPFL clubs are beginning to recognise the commercial potential and fan engagement opportunities that digitalising their stadiums can bring.

Accessibility is something that we pride ourselves on and is the reason why our digiBOARD technology now sits within 42 football stadiums across Europe, with League One clubs Ipswich Town, Oxford United and Forest Green recently choosing ADI for in-stadia LED installations and IT infrastructure. In the SPFL, Heart of Midlothian and Hibernian have also turned to ADI for their stadium transformation projects. 

What makes us unique is that we are a manufacturer, installer and operator, with our MT LED technology and Live Venue network sitting at the heart of our offering – both of which provide cost-effective solutions for clubs without unlimited resource.

The power of MT

Our proprietary MT product has been developed on the back of nearly 30 years of operating LED in the stadium environment.

It was designed specifically for efficiency, reliability and lifetime cost-effectiveness, with the fully sealed design and modular panels far lighter and slimmer than previous generations.

For clubs, this translates into lower installation costs, greater operating efficiency and reduced ongoing maintenance costs throughout the lifetime of the technology, which is frequently up to ten years. In addition, all installations are supported by ADI’s renowned levels of service – panels that are damaged through the usual abuse that a pitchside perimeter receives can be easily swapped out and sent back to our UK service bench who repair them to be re-used later.

In essence, MT has reimagined what can be achieved for clubs beneath the top-flight or without endless amounts of resource and presented them with the opportunity to make significant visual improvements to their stadiums at a reasonable cost.

MTDX LED Tile from ADI

In addition to hardware, clubs have the option to add ADI’s unique Live Venue solution to their matchday delivery, which now sits within 74 sports venues worldwide.

‘Live Venue’ is a nationwide broadcast network that allows matchday content to be delivered as a full live event production from ADI’s Preston-based headquarters over dedicated fibre lines. The Club then uses our remote Studios team – who currently service over 35 UK clubs and create over 2,400 hours of matchday content per year – to create and manage the content across the digital platforms inside the stadia bowl. Each season over 400 full matchday productions are delivered from the 16 purpose-built Live Venue galleries.

The benefit of managing content remotely is that it removes the expenditure of a matchday production team or for a broadcast studio to be built on-site. It also allows for content across all platforms to be co-ordinated and synchronised in real time, and provides a simple upgrade path to additional services, such as IPTV.

“It has been great working with ADI, who understood our needs from the very start and offered a stadium-wide solution that will undoubtedly enhance the matchday experience for all. We will be working very closely with their specialist team to ensure content creation and delivery is of the highest quality. The two superwide LED screens have brought a new and improved feel to Tynecastle Park, and with the integration of ADI’s unique Live Venue solution, we are confident that we will be able to interact with our supporters and commercial partners in a more engaging way.”

In the last 12 months, Ipswich Town, Oxford United, Forest Green, Hearts and Hibernian, have turned to ADI for stadium-wide transformations, and, in turn, have received the same hardware and technology that sits within some of the world’s most spectacular football stadiums.

From digiBOARD perimeter systems and superwide LED screens, through to Live Venue fibre connectivity and content creation – all five clubs have received a world-class service that has revolutionised the matchday experience for supporters and expanded their commercial offering.

Click the links to read more about what we have done at Ipswich Town, Oxford United, Forest Green Rovers, Hearts and Hibernian.


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