We look back through the lens at ADI’s second worldwide tour with Extreme E
Another pulse-racing season of Extreme E came to an end in Uruguay on Sunday, with Lewis Hamilton’s X44 Vida Carbon Racing securing the 2022 championship.
Talented drivers Sébastien Loeb and Cristina Gutiérrez managed to secure the podium finish needed to claim their maiden Extreme E victory, after narrowly missing out on the title in last year’s inaugural campaign.
From the Saudi Arabian sand desert to the natural dirt tracks of Uruguay, event technology specialists ADI travelled to some of the world’s most remote locations for a second season running, delivering bespoke live event solutions that brought the off-road racing action to its global fanbase.
To expand on the delivery to Season One, ADI supplied more innovation, technology and technical support to this year’s Electric Odyssey. The Preston-based company managed AV solutions across all five race sites, which included the podium, media centre and team garages.
ADI’s popular command centre – a futuristic broadcast studio and strategy space – was once again a key part of the X Prix broadcast, with the cameras capturing some epic moments throughout the season.
ADI ON TOUR
As part of the partnership, ADI deployed a team of specialists at each race site to provide technical and engineering support, alongside full management of the sports presentation and live production inside the Command Centre.
Elements like the Command Centre and Podium are semi-permanent solutions, which the ADI crew built and derigged before moving on to the next X Prix.
REACHING A GLOBAL AUDIENCE
Extreme E has been designed exclusively as a sports broadcast product for enjoyment by remote TV audiences, who can also watch exclusive content over live streams, Tik Tok and Instagram. The growing broadcast audience is split across a phenomenal 180 countries.
In line with the championships environmental and sustainability missions, there are no spectators on site, so it is imperative the broadcast product is right.
In order to achieve a reliable, high-quality production and maintain its Net Zero carbon status, Extreme E use sophisticated remote production and broadcast solutions that are managed from their London-based studios, rather than creating a huge carbon footprint by transporting large crews and masses of kit to far-flung locations.
