Modern football requires broadcast-quality production, but building and maintaining full production facilities inside every stadium is expensive and inefficient.
In 2013, ADI pioneered a remote production model that solved all of that. Live Venue is a connected stadium platform that allows matchdays to be delivered centrally via ADI’s private fibre network, removing the need for permanent broadcast infrastructure within each venue.
Today, across the Premier League and beyond, Live Venue allows clubs to deliver world-class matchday workflows – from stadium screens to content feeds – via a secure private network that prioritises efficiency over infrastructure.
Here is how we’re helping clubs balance commercial growth with the increasing need for sustainable, scalable broadcast solutions.
What is Live Venue?
Live Venue is a connected stadium platform designed to unify every digital touchpoint across a venue. It links LED ribbons, perimeter systems, giant screens, concourse displays, specialised matchday feeds and more into a single, centrally managed ecosystem.
The platform operates over ADI’s private fibre network – dedicated, broadcast-grade lines that connect directly to the European Content Hub. Because the network is not shared with the public internet, it delivers stable bandwidth, enhanced security, and consistent performance even during high-demand moments.
This infrastructure ensures that every screen, feed and message across the stadium operates in sync. It eliminates fragmentation and reduces operational risk on matchday – giving clubs full control over their digital environment.
Why Live Venue?
SMARTER OPERATIONS
A single platform controls all displays, feeds, and content workflows. Updates and changes can be made quickly, ensuring that every area of the stadium remains aligned.
COMMERCIAL VALUE & BROADCAST REACH
Through Live Venue, clubs gain access to ADI’s Media Asset Management system, allowing historic content, match footage, and creative assets to be stored and retrieved instantly. With direct access to BT Tower, Live Venue acts as a global content hub, allowing connected venues to easily deliver content and access new audiences anywhere in the world.
IMPROVED FAN ENGAGEMENT
By centralising control, clubs can deliver consistent messaging from the fanzone through to the bowl. This creates a unified matchday identity that is easy to manage and enhances the overall atmosphere.
REMOTE PRODUCTION
Remote Production is a central part of the Live Venue model. Instead of installing full production galleries inside every stadium, ADI manages matchdays from ADI HQ, where multiple venues can be operated in parallel. This transforms stadium operations, giving clubs access to a scalable production environment.
Key Advantages of Live Venue
- Consistent production quality across all venues
- Reduced on-site crew requirements
- Lower operational costs
- Improved speed of delivery for matchday content
- Secure, dedicated connectivity through private fibre lines
Live Venue Remote Production is now embedded across hundreds of fixtures each season. It allows clubs to scale their matchday output without the infrastructure burden that once accompanied broadcast-quality production.
Check out the blogs below for a greater insight into the technology and how it benefits the matchday experience…
What Makes Live Venue Sustainable?
Sustainability is now a core consideration for football clubs, and Live Venue provides a practical route to reduced environmental impact.
Because matchday production is centralised, fewer staff and vehicles are required to travel across the country. The 15+ flexible galleries at ADI’s HQ replace dozens of individual on-site setups, lowering both carbon output and energy consumption.
The use of a central content archive also reduces the need for hardware at stadiums, cutting down on materials, maintenance, and long-term waste.
By consolidating infrastructure and removing duplication, Live Venue aligns operational efficiency with environmental responsibility – helping clubs meet sustainability targets without compromising production standards.
Live Venue replaces fragmented, venue-by-venue production with a connected infrastructure built for the demands of modern football.
