Mansfield Town Football Club have chosen stadium transformation specialists ADI to install a brand-new digiBOARD perimeter system ahead of the upcoming 2023/24 season.
ADI’s award-winning LED advertising platform promises to transform the commercial offering at One Call Stadium and provide fans with a visually engaging matchday experience.
Enhanced Revenue Streams and Sponsorship Opportunities
With an ambition to drive more revenue streams and offer a more attractive commercial platform to sponsors, Mansfield Town will replace their existing static signage with ADI’s groundbreaking MTX technology.
This innovative system features a three-sided, camera-facing canvas that enables partners and matchday sponsors to activate their brands. The installation will provide a dynamic and engaging medium for sponsors to showcase their products, revolutionising advertising inside the stadia bowl.
ADI’s partnership will equip The Stags with a top-tier advertising solution, comparable to some of the most renowned football stadiums in the world. Notable venues like Bayern Munich’s Allianz Arena, Borussia Dortmund’s Signal Iduna Park, and Arsenal’s Emirates Stadium boast the same high-quality ADI product that Mansfield Town FC will now possess.
The club has opted for an impressive 216 linear meters of digiBOARD with a 10mm resolution, guaranteeing exceptional image quality for motion advertising and creative content. ADI’s in-house Studios team will initially craft the visuals, ensuring a compelling visual experience for spectators and sponsors.
With the installation of a cutting-edge LED screen just last year, the club has now taken its digital transformation to new heights. This latest investment not only enhances the stadium’s aesthetics but also sets a remarkable precedent in League Two, providing a stadium-wide solution that is unparalleled.
ADI’s commitment to innovation and sustainability shines through their design and development of the MTX series. This ground-breaking technology offers not only eco-friendliness but also emphasises maintenance simplicity, cost-effectiveness and image quality.
By digitalising in-bowl displays with MTX, Mansfield Town FC will reduce their reliance on traditional printed advertising signage. This shift provides a more flexible and sustainable solution, removing the need to print new materials for each change. In addition, the club will have more advertising space to offer local, national and international brand partners, enhancing their commercial offerings.
Leading LED Supplier to EFL
With more than three decades of experience, ADI has solidified its position as the UK’s leading LED supplier to sports venues.
Currently, over half of the English Premier League clubs and 60% of the EFL Championship teams utilise ADI’s digiBOARD systems.
As the modern-day spectator’s appetite for engaging content and immersive matchday experiences grows, more clubs in the EFL and SPFL are recognising the commercial potential and fan engagement opportunities that LED technology provides.
ADI’s impressive track record includes the installation of their digiBOARD product in 48 football stadiums across England and Scotland, with Mansfield Town’s League Two counterparts Forest Green Rovers reaping its commercial benefits.