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Printworks and ADI scoop international accolade for Digital Transformation

ADI are thrilled to announce that Manchester entertainment venue, Printworks, has won at the MONDO-DR awards. The award win, announced in Las Vegas last week, has recognised Printworks on a global scale, alongside other high profile venues and events including Sphere in Las Vegas, O Beach in Ibiza, Dome des Invalides in Paris and the Super Bowl LVIII half-time show.

The international awards, which recognise and celebrate the best installation projects in the entertainment industry, saw Printworks scoop the Retail and Leisure category for its new digital ceiling – the largest in Europe. The 1,000sqm LED centrepiece was created by ADI as part of a wider digital refurbishment and launched earlier this year, transforming Printworks into a new world of entertainment.

 

This is the first time a digital screen of this scale has been installed in a leisure environment in Europe, which posed a number of challenges. Beyond the sheer scale and shape of the screen presenting creative and installation challenges, there were also stringent technical specifications to overcome. Regulations around flammability of architectural materials in public venues meant the project required an LED screen product to meet strict fire performance standards. With no existing solution, ADI underwent a rigorous R&D process with prototype design and extensive fire testing to develop the world’s only LED module built to meet the BSEN 13501-1 classification with a B-s2,d0 rating.

This new MTF product – and its unique application – has brought innovation and new opportunities for leisure venues who would like to incorporate LED displays while retaining high safety standards. 

Powerful Green Hippo media servers were specified by ADI to drive video, lighting and audio playout to this huge 8K screen, while content scheduling and triggers are managed through a Signagelive interface.

The ceiling is 1,000sqm with over 10,720,900 pixels and around 115 metres in length, allowing the ambience inside Printworks to continually transform to suit varying audiences and align with live events and brand activations which have recently included the world premiere of Amazon Prime’s ’99’, documenting Manchester United’s historic season. Since its launch it has wowed guests with a wide variety of content created by ADI own content teams and animation studio, Flipbook.

It has had a huge impact on footfall with a 68% increase in the immediate launch period and an average of 19% uplift on the previous year. The digital transformation has put Printworks at the forefront of the UK’s leisure sector, bringing innovation and a best-in class entertainment destination on a scale never seen before in Europe.

Uplift in footfall over the initial months since launch has been compounded by a hugely positive reaction across the trade press, consumer titles and social media channels. Most importantly the reaction from the public has been incredible, with an ever-increasing flow of visitors and tourists to Printworks, who are mesmerised by the new technology-led environment and stop in their tracks to take photos and capture this unique venue.”

The digital ceiling can be viewed throughout the day and night at Printworks and is currently showing special EURO 2024 football themed shows. This includes a special documentary about the life’s work of world-renowned football photographer, Stuart Roy Clarke. It can be seen until 14 July 2024 from 12pm to 10.30pm on the hour every hour.

 

Footage and imagery courtesy of ADI

From Concept to reality

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ADI unveil the largest digital ceiling in Europe as part of Manchester’s Printworks Transformation.

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