Welcome back to our 2024 reflection series!
In this installment, we’re highlighting some of the standout projects from April, May, and June, featuring event solutions at world-class horse racing events and federation-level football matches as well as some epic stadium installations. We’ll also take a look at the unique underwater opera we created for Europe’s largest digital ceiling! If you haven’t had a chance to check out Part 1 yet, you can read it here.
Stay tuned for Part 3, where we’ll take a look at an incredible Summer of Sport!
APRIL
ADI continued to elevate sporting experiences across multiple venues, leaving a mark on some of the most iconic events of the year. The FA Women’s Continental Tyres League Cup Final at Molineux Stadium showcased their seamless solution of sports presentation, transforming the stadium into a vibrant hub of excitement. At Aintree Racecourse, the team’s 19-year partnership with the Grand National continued, with innovative LED technology connecting over 150,000 live spectators. ADI’s stadium technology expertise extended to League 2 football, with a transformative installation at Port Vale FC that promised to redefine fan experiences and sponsorship opportunity for years to come.
MAY
The Women’s UEFA Champions League Final in Bilbao became a canvas for ADI’s creative capabilities, with stunning choreography and digital displays that captured the essence of the tournament. In Manchester, their collaboration with Printworks brought historic moments to life, showcasing our ability to create memorable experiences beyond traditional sporting events. The Bradford Live screen saw its first activation, with the super-wide LED screen becoming a backdrop for BBC’s The One Show.
JUNE
ADI’s creative spirit reached new heights in June, demonstrating our versatility across cultural and sporting domains. The reimagining of Carmen at Printworks showcased our ability to transform classical art through cutting-edge digital technology, projecting an original underwater version of the 200-year-old opera onto Europe’s largest digital ceiling. The BOXXER World Title fight at Selhurst Park proved our expertise in creating immersive experiences beyond traditional sporting venues. Our continued partnership with Royal Ascot further cemented our reputation as leaders in event technology and fan engagement in the Horse Racing sector.
