Entering the second half of the year, here’s Part 3 of ADI’s Reflecting on 2024 series!
Our summer featured innovative event and technology solutions at iconic venues and events such as Edgbaston Cricket Ground, the Silverstone F1 Grand Prix, the Tour de France and the Netball Super League Grand final!
Be sure to catch up on Parts 1 and 2 to see how this year unfolded. See you in part 4!
JULY
ADI’s summer began with a thunderous start at the Silverstone F1 British Grand Prix, where our teams transformed the iconic venue into a digital powerhouse of entertainment. Their extensive digital installations and innovative event stages elevated the spectator experience, while simultaneously securing a significant contract extension that underscored their longstanding partnership. The Netball Super League Grand Final saw ADI creating an electrifying atmosphere at the Utilita Arena, bringing the season to a spectacular close. Our commitment to sporting excellence continued with a groundbreaking installation at Edgbaston Cricket Ground, introducing a super-wide LED screen that promised to redefine fan experiences for years to come.
AUGUST
This month was bursting with creativity and inclusive spirit, highlighted by ADI’s spectacular showcase for Manchester Pride. Using Europe’s largest digital ceiling at Printworks, the venue was transformed into a vibrant canvas celebrating diversity and artistic expression. The Tour de France Femmes, swiftly followed our extensive delivery for the Men’s Tour de France. It marked another milestone, with ADI supporting the event across all eight stages; demonstrating our ability to create immersive experiences in dynamic sporting environments. The Pickleball English Open marked ADI’s first event within the sport, providing an excellent platform for the sports sponsors and partners.
SEPTEMBER
September saw ADI bridging technology, youth sports, and community engagement. The Loughborough School Games hosted multiple sports and gave young athletes the opportunity to showcase their talents, with ADI providing event staging and innovative sport presentation solutions throughout the weekend event. The VenueTech Roadshow continued our mission for technological innovation, sharing insights into digital venue transformation across multiple UK locations. A highlight of the month was the Longridge Soapbox Derby, where ADI’s team spirit shone through, not just as event supporters, but as enthusiastic participants, embodying our commitment to community and fun!
