With the summer events calendar in full swing, July is always a massive month at ADI – deploying a range of solutions within the Events, Sport, and Retail & Leisure sectors for high-profile clients across the globe!
There’s been so many big events that this blog feels more like an end-of-year recap. However, with many exciting projects lined up for the remaining months of 2024, this year is far from over…
Continue reading below for a summary of 6 high-quality deliveries (plus some extra bits) completed by ADI this month:
Silverstone Formula 1 British GP
ADI have been partnered with Silverstone for 10 years and have continually delivered incredible solutions from Sports Presentation and Creative Content, to Live Entertainment and Mobile LED Fan Zones at Formula 1’s British Grand Prix, Moto GP and many more of the venues events.
This year, ADI extended their partnership with Silverstone, deploying a huge circuit-wide solution, enhancing the live entertainment experience, audience inclusivity, fan interactivity, brand activation and digital site infrastructure.
With the installation of two new innovative digital gantries over the Pit Lane and venue entrance – the venue’s brand activation became more prominent and eased the opportunity of sponsor and commercial promotion.
More details on this year’s special Silverstone delivery can be found here.
Summer Screens: 24th June - 11th August
It has been an excellent summer of sport, from the Euro’s to Wimbledon to finishing off with the Olympics in Paris!
Ocean Outdoor’s partnership with Team GB and Paralympics GB allowed them to deliver amazing public viewing areas at their official fan zones up and down the country – ADI are pleased to support Ocean throughout these projects and provide bespoke ‘Semi-Permanent’ Summer Screens across the 9 city centre locations.
GALLERY: Silverstone // Ocean Summer Screens
Tour de france: 29th June - 21st July
ADI’s dedicated teams completed another fantastic year at the Tour de France alongside race organisers A.S.O. – Amaury Sport Organisation.
Travelling a total distance of 3492km across 21 stages – our teams delivered high-impact screen solutions along the route, coupled with seamless technical event services and logistical support.
ADI look forward to the start of the Women’s Tour De France, starting on the 12th August.
Formula E London, Season 10 Grand Finale: 20th - 21st july
ADI have been involved within the FIA’s Formula E World Championships since 2015, providing excitement and interaction through extensive creative and technical event solutions.
ADI have pushed beyond large LED viewing screens – at the centre of each E-prix, ADI’s sports presentation, broadcast production, interactive experiences, content creation and play-out immerse the fans and brings versatility across their events.
The grand finale this year saw more market exclusive and future proof concepts delivered by ADI’s exceptional in-house teams, bringing more value and impact to the sport.
Goodwood: 11th - 14th July & 30th July - 3rd August
ADI provide a diverse range of large scale event solutions year round for the historic estate – providing live event production and a memorable spectator experience for the hundreds of thousands of visitors.
Over July, Goodwood hosted two events; Goodwood Festival of Speed and Qatar Goodwood Festival – across the two events, ADI provided over 40 Mobile LED Screens, ranging from our largest iCONIC 120 to our iCONIC 12.
Up next… Goodwood Revival!
Birmingham city: July
In July, ADI’s digital installations team were at St. Andrew’s Stadium, installing two giant superwide LED stadium screens for Birmingham City FC.
The screens were first used in the clubs preseason friendly against Scottish side Rangers FC, where they took full advantage of their huge new platforms to activate their sponsors and experience the commercial uplift the screens can achieve.
GALLERY: FORMULA E // Goodwood // Birmingham City FC
AND THERE'S MORE...
- Bradford Darley Street
- The installation of the 28sqm external screen, 15 LCD screens and Audio systems (internally) has been complete. More information can be found here.
- Olympics Opening Ceremony
- For the Olympic opening ceremony, ADI provided numerous Mobile LED screens to support the Opening Ceremony at the Paris Olympics as the athletes made their way down the River Seine.
- Runway Revolution
- James Lynch, Creative Content Lead at ADI has been working with Printworks and The Real Banksie to create a spectacular showcase for Manchester Pride!
- Extreme E
- Extreme E returned to Scotland for their Hydro X-Prix.
- Awards
- Mondo DR Awards 2024 – Retail & Leisure Category – Printworks, Manchester
- Eventex Awards 2024 – Cycling Tournament Category – 2023 UCI Cycling World Championships
- Prolific North Creative Awards 2024 – Immersive/Experiential Content Category – Printworks Manchester
- Event Production Awards 2024 – Event Production of the Year – 2023 UCI Cycling World Championships
- Football Business Awards 2024 – Football Technology Award – Crystal Palace FC, Digital Revolution at Selhurst Park
Playlist
0:40
0:20
1:27
0:58
Photos Courtesy of Harry Elliot, Silverstone and the ADI team.
