ADI’s installations at the Bluewater Shopping Centre have created a high impact promotional platform utilised by the world’s biggest name in out-of-home advertising, JC Decaux.
Commercial Property giant Lend Lease required a high impact installation as part of the latest renovations to the Bluewater shopping centre in Kent, as Glow, a new state of the art 5,200m² space for events, exhibitions, conferences and live shows opened its doors.
ADI’s contract encompasses two major elements, the first being a 21m² screen for the new Plaza area – a 3000m² leisure area that acts as a hub between the mall, cinema, restaurants and the new Events Venue.
With a walkway directly beneath the screen, ADI specified a high resolution 6mm SMD screen ensuring exceptional picture quality from all viewing angles and distances.
Along Thames Walk at the entrance to the Plaza is another ADI installation – a huge 14m “Identifier”, housing two further ADI screens. ADI managed the complete construction and manufacturing process of this landmark feature, controlling the project from structural engineering stage through to final finish and client handover.
The structure spans both floors of the centre, with the back-to-back portrait 8.3m² 6mm screens visible from customers from either direction. The Identifier acts as an attraction and welcome to Glow, with content promoting events and the forthcoming schedule of the new events area.
JC Decaux have taken on the Identifier screens as part of their M-Vision network of shopping centre screens with all screen content sold and managed exclusively by the world’s leading out-of-home advertising company.
ADI installed a full content control suite, allowing for control of both the Plaza screen and the Identifier signage from a single software solution located in the service area behind the Plaza screen. Remote desktop allows this to be fully managed from Bluewater’s Management Suite, from where they can easily schedule content and switch between different sources.