iCONIC 100, Trafalgar Square
Every summer the Royal Opera House – in association with BP- hold free outdoor screenings of key performances. These popular events are held at locations around the UK and utilise a mixture of ADI’s mobile and modular LED screen solutions, in addition to PPU and supporting staff.
Trafalgar Square was perhaps the busiest event site, hosting three different Royal Opera House performances. ADI provided a giant iCONIC 100, offering excellent coverage for large audiences. The super-quick set-up times and ease of installation is of huge benefit to events in Central London – where time-frames for event structures to be brought in are minimal. Additionally, the trailer of the iCONIC 100 was branded with a bespoke banner for the occasion.
ADI also provided an iCONIC 100 for screenings at Duthie Park in Aberdeen and a 35sqm modular LED screen for High House Production Park in Purfleet.