Indoor DOOH Screen
Indoor LED Advertising Screen
The Brent Cross installation features 22.5m² of 6mm SMD LED product, with state-of the art design providing maximum impact for advertisers.
Installed on a central lift-shaft and surrounded by popular retailers, the large-format display helps drive content to consumers within the mall environment, while enhancing footfall and dwell time.
As part of the full turn-key solution, ADI provided manufacture, installation and on-going servicing and maintenance to maximise the lifetime of the product.
Like ADI’s other shopping centre clients, Brent Cross chose to purchase the LED screen themselves, rather than allow a media partner to install their own screen. This allows the venue to own the asset and maximise the commercial revenue generated through digital advertising. Part of JC Decaux’s M-Vision network, the screen allows well-known brands to target audiences within UK premium malls.
Teresa Walden, Commercialisation Manager, Brent Cross Shopping Centre
“The digital screen offers a vibrant, eye-catching focal point which helps create a more immersive shopping experience for our visitors, with ADI supplying both a tailored service and solution that will deliver long-term benefits to Brent Cross Shopping Centre.”