Cabot Circus

LED advertising screen installation

Hammerson choose ADI for new DOOH site at Bristol shopping centre

Hammerson-owned Cabot Circus shopping centre launched a new Digital Out of Home site in 2017, working in partnership with ADI.

Located in the central atrium to maximise exposure for brand advertisers, the 22.46sqm LED screen is part of JC Decaux’s M-Vision network, incorporating sites at premium malls across the UK and Ireland.

The 6mm resolution LED screen is retro-fitted directly onto the existing lift-shaft in the centre of Cabot Circus, with the sleek design engineered to fit with the aesthetic of the structure. The technical detail behind the screen is integrated into the lift-shaft, giving the screen a clean, seamless finish, while ADI’s Virtuality LED product provides front-fixing access for quick and easy maintenance.

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