Chinese New Year, Trafalgar Square

2 x iCONIC 40C

Chinese New Year

iCONIC 12s, Shaftesbury Avenue

Chinese New Year

Outside Broadcast Unit

Chinese New Year


ADI supply full event broadcast solution for largest Chinese New Year celebrations outside of Asia

For a number of years ADI have delivered a full event broadcast solution for official Chinese New Year celebrations in Trafalgar Square, London, which attract around 700,000 spectators.

A pair of matching iCONIC 40C screens are located either side of the main stage for image magnification of live entertainment, while iCONIC 12s on Shaftesbury Avenue display sponsor advertising.

ADI also deliver a camera team and OB facilities, delivering a live screen mix to the iCONIC 40s and also providing feeds for TV broadcasters.

“ADI help us to entertain around 700,00 people that attend the Chinese New Year celebrations and are a trusted supplier. For this year’s event they delivered an enhanced solution with larger, higher resolution screens as part of a full event broadcast service.”

London Chinatown Chinese Association, Organiser of the official Chinese New year Celebrations in London