Helping the public enjoy major sporting events while boosting the high street

As the UK has enjoyed some  great weather during the summer months we’ve worked with local media agencies to create stunning branded screen structures for prominent urban locations. 

The ‘Summer Screens’ capitalise on the wealth of sports events televised over the warmest season of the year,  broadcasting the likes of Wimbledon and the European Championships to drive footfall to UK high streets.

The semi-permanent installations – housing high resolution modular product – become a social hub where the public can relax and enjoy the free screenings during their leisure or lunchtimes, while having the benefit of increasing dwell time and increasing business for local cafes, shops and restaurants.

Screens in Paternoster Square and Spitalfields – both in London – were specially branded to activate new product launches by automotive brands Peugeot and Toyota.